Unlock Success: Email Marketing Metrics After Mail Privacy Protection
9 May 2024
Since its introduction in September 2021, Apple’s Mail Privacy Protection (MPP) has reshaped the world of email marketing. MPP, available on iOS devices and Macs running macOS Monterey or later, prioritizes user privacy by hindering senders’ ability to track email activity. Let’s quickly dive into what MPP is, how it works, and its impact on