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Deliverability History: Habeas, Deliverability Settings and Email Testers
Back in the day, when Mickey Chandler and I were both working in deliverability and compliance for ExactTarget (later Salesforce Marketing Cloud), I put together an email testing tool called the Reputation Audit. The genesis of this tool – why I created it – was to rebut Fear, Uncertainty, and Doubt (FUD) that a particular
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It’s important to reward good behavior: Deliverability Week
The year was 1997. I had been married for a few months and had not been out of school for much longer. We had just moved from New Orleans to Austin—without jobs, no less. So, Carol and I spent many hours trying to find work. One day, I returned to our modest apartment and checked
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Apple’s iOS 18 Mail App: What Marketers Need to Know About the New Tabs
Apple’s Worldwide Developers Conference (WWDC) is always a highly anticipated event, with developers, tech enthusiasts, and industry insiders eagerly awaiting announcements about the company’s latest innovations. One significant highlight for marketers is that changes are coming to the Mail app in iOS 18 (expected to drop this fall). A Closer Look at the New Mail
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SORBS closing has been announced
I’ve heard rumors for a few days that Proofpoint was closing the SORBS (Spam and Open Relay Blocking System) DNSBL. Still, I had not seen any real confirmation until last night, when the list maintainer sent an email to the Mailop mailing list. So, I now feel comfortable posting that SORBS is closing over the