Category: Industry

“We’ve Gotta Make Our Numbers”

On the sixth day of Listmas, my client said to me “We’ve gotta make our numbers!” There’s a reason that “Black Friday” is called “Black Friday.” No, actually, there is more than one reason. According to Oxford University Press, the modern term has two origins: The shopping sense dates from the 1960s and was originally… Read More

SBLs

On the fifth day of Listmas, my data showed to me five SBLs… Coming up on Spamhaus’ radar is usually bad news. Unlike some stories that you might read on the Internet, Spamhaus won’t reach out in order to give you a Target gift card. While we won’t go deeply into what SBL listings are… Read More

Authentication Failures

On the fourth day of Listmas, my data showed to me four authentication failures… Hey, it’s a song, okay? So, there are a number of ways to go to get authentication failures. Not everybody checks authentication, we could still be counting either DomainKeys or SenderID, etc. But, honestly, this is day 4 because that’s just… Read More

Sending three times daily

On the third day of Listmas, my data showed to me they were sending three times daily… So, the funny thing about this one being on day three is that to be more accurate to what some folks are doing now, this should be anywhere from day 4 to day 7. For instance, here’s a… Read More

Purchased Lists

On the second day of Listmas, my data showed to me … 2 purchased lists. Did you know that people in the email delivery space hate list purchases? We really do. It’s because we know how strongly linked permission is to customer success. I’ve spent some time in the past talking about things like permission… Read More

First Day of Listmas: Slow Delivery

On the first day of Listmas, my data showed to me something’s causing slow delivery… Slow delivery rates are a real factor all year long, but they become especially pointed and painful during the time between Thanksgiving and Christmas. They happen for all kinds of reasons. So, each weekday until the Friday before Christmas, we’re going… Read More

Back to Basics: Where does Spamhaus get off…

One of the more popular questions that come up deals with the use of DNSBLs[1] , especially Spamhaus’ lists, by ISPs[2] . The question usually goes something like this: Who are the operators of that list and what gives them the right to regulate commerce? Are they run by a government or something? A Brief History… Read More

Back to basics: Why have a policy?

It occurred to me that some people are unclear on why ESPs[1] have policies. Those people aren’t always clients. Sometimes, they’re salespeople. Sometimes, they’re even management. I suppose that sometimes, even deliverability professionals lose sight of why policies exist as they do. The Ultimate Answer The ultimate answer as to “why have a policy” is… Read More

It’s time to consider non-users

A joint investigation by the Canadian and Australian governments has released its findings on the 2015 Ashley Madison data breach. The resulting report has been released along with another document with takeaways for all organizations. I’m still working my way through both documents, but there are some really good bits in there. In particular, though,… Read More

Who Drives DMARC?

Every time that someone comes up with a new way to talking about mail back channels it gets just a little more complex. First, we had SPF. That was a relatively easy thing. Add a text record to DNS that says where your mail is coming from and you’re set. You even had options to… Read More

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