Category: Industry

Data quality depends on user consent

Why data quality depends on user consent

Deliverability Week continues, and it’s my turn to make a substantive contribution today. So, I’m pulling together some of my favorite topics: deliverability, privacy, and consent. Enjoy! Data is the lifeblood of a marketer’s world, but its true power lies in its quality. Imagine making important decisions based on inaccurate or incomplete information – that’s… Read More

Deliverability History: Habeas, Deliverability Settings and Email Testers

Back in the day, when Mickey Chandler and I were both working in deliverability and compliance for ExactTarget (later Salesforce Marketing Cloud), I put together an email testing tool called the Reputation Audit. The genesis of this tool – why I created it – was to rebut Fear, Uncertainty, and Doubt (FUD) that a particular… Read More

It’s important to reward good behavior: Deliverability Week

The year was 1997. I had been married for a few months and had not been out of school for much longer. We had just moved from New Orleans to Austin—without jobs, no less. So, Carol and I spent many hours trying to find work. One day, I returned to our modest apartment and checked… Read More

Image of the Promotions Tab in iOS 18.

Apple’s iOS 18 Mail App: What Marketers Need to Know About the New Tabs

Apple’s Worldwide Developers Conference (WWDC) is always a highly anticipated event, with developers, tech enthusiasts, and industry insiders eagerly awaiting announcements about the company’s latest innovations. One significant highlight for marketers is that changes are coming to the Mail app in iOS 18 (expected to drop this fall). A Closer Look at the New Mail… Read More

black and white license plate

SORBS closing has been announced

I’ve heard rumors for a few days that Proofpoint was closing the SORBS (Spam and Open Relay Blocking System) DNSBL. Still, I had not seen any real confirmation until last night, when the list maintainer sent an email to the Mailop mailing list. So, I now feel comfortable posting that SORBS is closing over the… Read More

crop male hacker watching desktop computer in darkness

“I got a remediation request from Spamhaus. Now what?”

Today’s big news is the announcement concerning “Operation Endgame.” Operation Endgame is “a coordinated action against some of the most popular cybercrime platforms for delivering ransomware and data-stealing malware.” Brian Krebs, ​‘Operation Endgame’ Hits Malware Delivery Platforms​, Krebs on Security (2024), (last visited May 30, 2024). This initiative marks a significant effort by international… Read More

vacuum cleaner on hardwood floor

Learning from Roomba-style problem solving

Several months back, I watched my Roomba make a map of the second floor of my house. That process looked like this: Take off in a straight line. Hit an object (like a wall). Back up. Make a random turn. Go back to step 1. It’s surprisingly entertaining to watch. The Roomba seems determined to… Read More

close up shot of keyboard buttons

Beyond Opens: Important Metrics That Drive Results in Email Marketing

To achieve success, you need to track and analyze key metrics that reveal the effectiveness of your email marketing campaigns. Open rates used to be the go-to standard for tracking message engagement, but things like Apple’s Mail Privacy Protection have hampered its usefulness. Here are seven crucial metrics you should be tracking (beyond opens) to… Read More

close up shot of scrabble tiles on a white surface

Unlock Success: Email Marketing Metrics After Mail Privacy Protection

Since its introduction in September 2021, Apple’s Mail Privacy Protection (MPP) has reshaped the world of email marketing. MPP, available on iOS devices and Macs running macOS Monterey or later, prioritizes user privacy by hindering senders’ ability to track email activity. Let’s quickly dive into what MPP is, how it works, and its impact on… Read More

lawyer working on his computer

Abuse Desks HATE Political Emailers: How You Can Stand Out

Political email marketing can be a powerful tool for reaching and engaging constituents. However, behind the scenes, it’s a landscape fraught with frustration for abuse desks. Here’s why: Lack of Opt-In and List Sharing Political emailers often obtain email addresses through various means, including purchasing and trading lists or scraping them from public sources (such… Read More

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