Standing at the intersection of email deliverability and privacy, we examine how to navigate technical requirements and legal/regulatory compliance. We explore the evolving landscape of technical standards, legal frameworks, and ethical, consent-based marketing practices.
A New York accounting firm’s $175,000 HIPAA settlement shows how any business handling protected health information becomes subject to healthcare privacy laws. Learn who HIPAA
A new investigation from the Electronic Frontier Foundation and Privacy Rights Clearinghouse1 caught my attention this week. They found that hundreds of data brokers are
The email marketing industry faces a predictable challenge every year: companies consistently underestimate the timeline required for effective holiday season preparation. While marketing teams focus
You’ve got dashboards full of open rates, click rates, bounce rates, and complaint rates. You check them religiously. But when something looks “off,” what do
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