![scrabble pieces on white surface](https://i0.wp.com/www.spamtacular.com/wp-content/uploads/sites/2/2010/07/pexels-photo-10176834.jpeg?resize=360%2C182&ssl=1)
Inertia Is Not Email Marketing
1 July 2010
The people at AlchemyWorx published an article titled “Getting real about inactive subscribers.” AlchemyWorx, Getting Real About Inactive Subscribers, AlchemyWorx (2010), https://web.archive.org/web/20100707102154/http://www.alchemyworx.com/e/getting-real-about-inactive-subscribers%20%20 (last visited May 29, 2024). I can only say that it is a “feel good” article. The entire point of the post seems to be to help email marketers feel good about inertia.