Month: November 2010

An average email user responds

As I mentioned in my last post, I asked my dad to have a look at [acp author=”Gretchen Scheiman” publisher=”MediaPost Email Insider” title=”Does Permission Need To Be Explicit?” url=”http://www.mediapost.com/publications/article/139590/” month=”November” day=”16″ year=”2010″]{author}’s article, “{title}”[/acp]. My dad is a baby boomer and I think is a relatively normal email user.  He does not know (nor does… Read More

Bigger Is Not Always Better

Indianapolis Symphony Orchestra logo (Photo credit: Wikipedia) Delivery professionals have told clients for years that a bigger list is not always better.  We have been telling people that mailing people for the sake of mailing people is not a winning strategy.  We have advocated mailing to engaged subscribers while letting the deadwood disappear. For years,… Read More

shy little black child standing at home with hands behind back head

Somebody hasn’t read all of the CAN-SPAM Act

Today’s big news appears to be a couple of lawsuits filed by Holomaxx Technologies. One was filed against Yahoo and Cisco, and the other against Microsoft and Return Path. In both, Holomaxx makes some statements that indicate it doesn’t have a firm grasp of the CAN-SPAM Act. Here’s a snippet: HOLOMAXX is therefore entitled to:… Read More

close up photo of skull

You call it “Appending,” they call it “Epending,” I call it “Evil”

It’s been a long week and you’re relaxing at the local watering hole.  Someone comes over and strikes up a conversation with you and the two of you end up spending the next hour together.  Nothing happens and you are okay with that.  Perhaps they weren’t really your type, but when they asked for your… Read More