Category: Industry

Bigger Is Not Always Better

Delivery professionals have been telling clients for years that a bigger list is not always a better list.  We have been telling people that mailing people for sake of mailing people is not a winning strategy.  And, we have been advocating mailing to engaged subscribers while letting the dead wood fall away. And for years… Read More

Inertia Is Not Email Marketing

The people over at AlchemyWorx put out an article today with this title: “Getting real about inactive subscribers.” About all that I can say about it is that it is a “feel good” article.  The entire point of the post seems to be to help email marketers feel good about inertia.  Why should they feel… Read More

Asking for the Impossible: Send Rates

Today’s is the third in a series of posts on contractual terms that clients want to try to get, but usually will be unable to get due to the harsh impact of reality. Thus far, we have considered Delivery Service Level Agreements and Inbox Guarantees. Today, we turn our attention to send rate guarantees. Occasionally… Read More

Asking for the impossible: Inbox Guarantees

Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely linked with the Delivery SLA is the Inbox SLA, more commonly referred to as the Inbox Guarantee. This is a contractual term that many people try to impose upon an… Read More

Asking for the impossible: SLAs

Just a few days ago, I wrote that I cannot give a guarantee that an intervention on my part will get you removed from a DNSBL. Why? Because I won’t agree to terms that will bind me to making someone use do something. I figured that I would follow that up by looking at some… Read More

Guest Post: Your Problems Are Bigger Than You Think

A few days ago, I was approached by a delivery consultant. Frustration abounded, and while this person didn’t need my assistance with anything, there was a need for someone to vent at for a few minutes. This person, whom we shall name “Gary” for the purposes of this post, agreed to write up a paraphrase… Read More

I Can’t Give You What You Want

Yesterday, I was talking with a potential client about engaging my services. The prospect asked for a guarantee of results with regard to a smallish blocking list, and left the telephone call unhappy because I would not do that. The reason that I, and indeed ANY email delivery consultant, cannot guarantee results seems obvious to… Read More

The Problem Might Not Be What You Think

Today is the second day on some lessons email marketers can apply from learning some basic emergency medicine. Today’s lesson deals with squeaky wheels, grease, and problem diagnosis. My sister-in-law is a nurse. She spent several years as a ER nurse and sometimes takes part in emergency preparedness drills at our local hospital. Once, a… Read More

“The recession has forced us to drop this etiquette.”

semantics definition se·man·tics (-tiks) noun the branch of linguistics concerned with the nature, the structure, and the development and changes of the meanings of speech forms, or with contextual meaning semiotics the branch of semiotics dealing with relationships of signs and symbols to the things to which they refer, or with referential meaning the relationships… Read More

Barry Speaks: We won’t shut-up and eat your spam

Today we have a guest post from the ever popular Barry. Barry is overworked and underpaid, and wants to get the word out: I’ve been hearing a lot of chatter about how ESPs think the ISPs should just shut up and eat their spam. That if the ISPs understood how hard they’re working, and what… Read More

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