Category: Industry

Proper Assumptions

I’m at the Messaging, Malware, & Mobile Anti-Abuse Working Group meeting this week. After all of the sessions on Tuesday were over, I was speaking with a colleague from another company about how I handle some aspects of providing client advice and he suggested that I write that down in a blog post. When dealing… Read More

If ESPs were like ISPs…

Everyone wants to protect users and trap data. As a result, people like to send redacted complaints to email service providers (ESPs). Generally, I’m pretty happy to work with redacted data. I need to be able to tell which client sent mail. I need to be able to tell when they sent the mail (the… Read More

“Forward to a Friend” and Germany

Lots of folks have been talking recently about a September German Federal Court ruling[1] that “emails sent using a ‘send to a friend’ function are to be considered spam, unless the recipient had given prior express consent.” This is a fairly significant development in law. As a general rule, people advise that using a “Forward… Read More

Don’t opt-out of spam?

  Yesterday, Laura Atkins wrote a blog post which suggests that unsubscribing from spam doesn’t result in receiving more spam. I know that this is a project that she’s been working on for at least a month, and I don’t have any reason to doubt her results. [1] Interestingly, this morning there was a new post by Brian… Read More

Deliverability Relationship Marketing

A teaser for a Delivera whitepaper by Ken Magill provided blog fodder for Laura Atkins over at Word to the Wise. Ken’s premise, with which Laura agrees, is that ESPs which start talking about the wonderful relationships they have with folks at Spamhaus or at various ISPs should cause you to be extremely skeptical. Andrew… Read More

Why Does All of This Matter?

Sometimes, you just want to beat your head against your desk, put your head in your hands and cry, and then beat your head against the wall. I’m kind of at that point at the moment. Why? “Probably,” as Jack Handy once said about the reason why raindrops would be God’s tears, “because of something… Read More

Guest Blog: I am not a spammer – so why have I been blocked?

screenshot of an email inbox filled with spam

screenshot of an email inbox filled with spam (Photo credit: Wikipedia)

Today’s post comes from Richard Bewley. He’s a deliverability expert in ExactTarget’s London office. Since I’m at ET as well, we sometimes get the opportunity to work together and I’ve found him to be pretty solid in the advice that he gives clients and thought that you might enjoy his insight.

So, without further ado, take it away, Richard!

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The difference between triage and planning

I read an interesting post by Andrew Kordek at Trendline Interactive this morning. It’s premise is that “Organizations need to do a better job at defining an inactive.”  And the fact is, he’s right. I also think that this ties into recent discussions regarding whether “best practices” are actually the best things for folks to… Read More

Why an opt-out opt-in doesn’t really work

I recently heard from some friends about Penton Media sending an email asking people to subscribe to get third-party email.  They didn’t like being required to opt-out to avoid getting email that wasn’t requested in the first place, even if there had been a warning given that the email was coming. Apparently, Spamhaus agreed with… Read More

Partial bulking & other warning shots

This morning, I got a question about some, but not all, of a mailing going into the bulk folder at a large ISP.  “What does it mean when they do that? What should we do?” Most folks seem to think that sending mail to the bulk folder is an “all or nothing” proposition. They know… Read More

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