Category: Industry

Today’s is the third in a series of posts on contractual terms that clients want to try to get, but usually will be unable to

Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely

Just a few days ago, I wrote that I cannot give a guarantee that an intervention on my part will get you removed from a

Yesterday, I was talking with a potential client about engaging my services. The prospect asked for a guarantee of results with regard to a smallish

Today is the second day on some lessons email marketers can apply from learning some basic emergency medicine. Today’s lesson deals with squeaky wheels, grease,

semantics definition se·man·tics (-tiks) noun the branch of linguistics concerned with the nature, the structure, and the development and changes of the meanings of speech

Today we have a guest post from the ever popular [acp author=”Al Iverson” id=”Iverson-03″ title=”Too much contact” url=”http://www.spamresource.com/2009/10/too-much-contact.html” media=”blog” year=”2009″ month=”October” day=”7″]Barry[/acp]. Barry is overworked

Many clients expect email to be sort of an automatic thing. The thinking is “I should hit ‘Send’ and it should arrive within moments.” So,

The email said, “Our last mailing had 30 complaints at AOL. Will signing with DKIM and SPF help with our reputation there?” In some ways,