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An average email user responds
As I mentioned in my last post, I asked my dad to have a look at Gretchen Scheiman’s article, “Does Permission Need To Be Explicit?.”
Mickey
17 November 2010
Analysis of things going on in the industry, from important announcements to emerging standards
As I mentioned in my last post, I asked my dad to have a look at Gretchen Scheiman’s article, “Does Permission Need To Be Explicit?.”
Delivery professionals have been telling clients for years that a bigger list is not always a better list. We have been telling people that mailing
The people over at AlchemyWorx put out an article today with this title: “Getting real about inactive subscribers.” About all that I can say about
Today’s post is the third in a series on contractual terms that clients want but usually cannot get due to harsh reality. Thus far, we
Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely
Just a few days ago, I wrote that I cannot give a guarantee that an intervention on my part will get you removed from a
Yesterday, I was talking with a potential client about engaging my services. The prospect asked for a guarantee of results regarding a smallish blocking list
Today is the second day of some lessons that email marketers can apply from learning some basic emergency medicine. Today’s lesson deals with squeaky wheels,
semantics definition se·man·tics (-tiks)noun That’s immediately what came to mind when I was pointed to an article in BtoB Magazine by Kelly Lorenz and read
Today, we have a guest post from the ever-popular “Barry.” Barry is overworked and underpaid, and wants to get the word out: I’ve been hearing
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