Why an opt-out opt-in doesn’t really work
I recently heard from some friends about Penton Media sending an email asking people to subscribe to get third-party email. They didn’t like being required
Mickey
17 August 2011
Analysis of things going on in the industry, from important announcements to emerging standards
I recently heard from some friends about Penton Media sending an email asking people to subscribe to get third-party email. They didn’t like being required
This morning, I got a question about some, but not all, of a mailing going into the bulk folder at a large ISP. “What does
Sometimes we can get too close to something. So close, in fact, that we take comments the wrong way so that they become insults that
Earlier today I asked a couple of questions on Twitter: “How does one go about transferring permission?” “Why do marketers buy ‘opt-in’ lists?” The first
I’ve been working with email for close to 14 years now. Sometimes, those of us who have been in the industry for a while will
As I mentioned in my last post, I asked my dad to have a look at [acp author=”Gretchen Scheiman” publisher=”MediaPost Email Insider” title=”Does Permission Need
Delivery professionals have been telling clients for years that a bigger list is not always a better list. We have been telling people that mailing
The people over at AlchemyWorx put out an article today with this title: “Getting real about inactive subscribers.” About all that I can say about
Today’s is the third in a series of posts on contractual terms that clients want to try to get, but usually will be unable to
Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely
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