Category: Industry

Sending three times daily

On the third day of Listmas, my data showed to me they were sending three times daily… So, the funny thing about this one being on day three is that to be more accurate to what some folks are doing now, this should be anywhere from day 4 to day 7. For instance, here’s a… Read More

Purchased Lists

On the second day of Listmas, my data showed to me … 2 purchased lists. Did you know that people in the email delivery space hate list purchases? We really do. It’s because we know how strongly linked permission is to customer success. I’ve spent some time in the past talking about things like permission… Read More

First Day of Listmas: Slow Delivery

On the first day of Listmas, my data showed to me something’s causing slow delivery… Slow delivery rates are a real factor all year long, but they become especially pointed and painful during the time between Thanksgiving and Christmas. They happen for all kinds of reasons. So, each weekday until the Friday before Christmas, we’re going… Read More

Back to Basics: Where does Spamhaus get off…

One of the more popular questions that come up deals with the use of DNSBLs[1] , especially Spamhaus’ lists, by ISPs[2] . The question usually goes something like this: Who are the operators of that list and what gives them the right to regulate commerce? Are they run by a government or something? A Brief History… Read More

Back to basics: Why have a policy?

It occurred to me that some people are unclear on why ESPs[1] have policies. Those people aren’t always clients. Sometimes, they’re salespeople. Sometimes, they’re even management. I suppose that sometimes, even deliverability professionals lose sight of why policies exist as they do. The Ultimate Answer The ultimate answer as to “why have a policy” is… Read More

It’s time to consider non-users

A joint investigation by the Canadian and Australian governments has released its findings on the 2015 Ashley Madison data breach. The resulting report has been released along with another document with takeaways for all organizations. I’m still working my way through both documents, but there are some really good bits in there. In particular, though,… Read More

Who Drives DMARC?

Every time that someone comes up with a new way to talking about mail back channels it gets just a little more complex. First, we had SPF. That was a relatively easy thing. Add a text record to DNS that says where your mail is coming from and you’re set. You even had options to… Read More

About that Gmail “Promotions” tab

It seems that a lot of people still misunderstand what the Gmail promotions tab is and does. How do I know this? Because I still get questions from time-to-time along the lines of “How do we get our mail out from the ‘Promotions’ tab and back into the inbox?” All that Google has done here… Read More

Drafted for the wrong fight

My friend Al Iverson just wrote a new blog post: “SPF Still Matters in 2016”. One of the things that he said struck a chord with me: “‘But SPF is worthless,’ occasionally a spam fighter will cry.” It struck a chord with me because SPF wasn’t ever really intended to fight spam, per se. While there is… Read More

So tell us how you REALLY feel

People will sometimes ask me why I hate the Lead Generation (lead gen) and Payday Loan industries. Ultimately, it’s because they have such deep problems that I don’t think that any self-respecting ESP should take them on as a client. This morning, I saw a press release outlining a settlement between a lead gen operation and… Read More

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