One of the more popular questions that come up deals with the use of DNSBLs[1] , especially Spamhaus’ lists, by ISPs[2] . The question usually goes something like this: Who are the operators of that list and what gives them the right to regulate commerce? Are they run by a government or something? A Brief History…
Every time that someone comes up with a new way to talking about mail back channels it gets just a little more complex. First, we had SPF. That was a relatively easy thing. Add a text record to DNS that says where your mail is coming from and you’re set. You even had options to…
It seems that a lot of people still misunderstand what the Gmail promotions tab is and does. How do I know this? Because I still get questions from time-to-time along the lines of “How do we get our mail out from the ‘Promotions’ tab and back into the inbox?” All that Google has done here…
My friend Al Iverson just wrote a new blog post: “SPF Still Matters in 2016”. One of the things that he said struck a chord with me: “‘But SPF is worthless,’ occasionally a spam fighter will cry.” It struck a chord with me because SPF wasn’t ever really intended to fight spam, per se. While there is…
People will sometimes ask me why I hate the Lead Generation (lead gen) and Payday Loan industries. Ultimately, it’s because they have such deep problems that I don’t think that any self-respecting ESP should take them on as a client. This morning, I saw a press release outlining a settlement between a lead gen operation and…