Author: Mickey Chandler

Partial bulking & other warning shots

This morning, I got a question about some, but not all, of a mailing going into the bulk folder at a large ISP.  “What does it mean when they do that? What should we do?” Most folks seem to think that sending mail to the bulk folder is an “all or nothing” proposition. They know… Read More

Number 11 is a nice place to be

Sometimes we can get too close to something.  So close, in fact, that we take comments the wrong way so that they become insults that they were never intended to be. A couple of years ago, a member of the postmaster staff at a large, North American ISP said to a group of ESP people:… Read More

Are appended lists really purchased lists?

Earlier today I asked a couple of questions on Twitter: “How does one go about transferring permission?” “Why do marketers buy ‘opt-in’ lists?” The first question did not get many answers.  The consensus of those who took the time to respond was that permission might be transferred in an assets purchase. Beyond that, it would… Read More

An average email user responds

As I mentioned in my last post, I asked my dad to have a look at Gretchen Scheiman’s article, “Does Permission Need To Be Explicit?”. My dad is a baby boomer and I think is a relatively normal email user.  He does not know (nor does he care) how spam filters or mail servers work. … Read More

Bigger Is Not Always Better

Delivery professionals have been telling clients for years that a bigger list is not always a better list.  We have been telling people that mailing people for sake of mailing people is not a winning strategy.  And, we have been advocating mailing to engaged subscribers while letting the dead wood fall away. And for years… Read More

You call it “Appending,” they call it “Epending,” I call it “Evil”

It’s been a long week and you’re relaxing at the local watering hole.  Someone comes over and strikes up a conversation with you and the two of you end up spending the next hour together.  Nothing happens and you are okay with that.  Perhaps they weren’t really your type, but when they asked for your… Read More

Inertia Is Not Email Marketing

The people over at AlchemyWorx put out an article today with this title: “Getting real about inactive subscribers.” About all that I can say about it is that it is a “feel good” article.  The entire point of the post seems to be to help email marketers feel good about inertia.  Why should they feel… Read More

Asking for the Impossible: Send Rates

Today’s is the third in a series of posts on contractual terms that clients want to try to get, but usually will be unable to get due to the harsh impact of reality. Thus far, we have considered Delivery Service Level Agreements and Inbox Guarantees. Today, we turn our attention to send rate guarantees. Occasionally… Read More

Asking for the impossible: Inbox Guarantees

Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely linked with the Delivery SLA is the Inbox SLA, more commonly referred to as the Inbox Guarantee. This is a contractual term that many people try to impose upon an… Read More

Asking for the impossible: SLAs

Just a few days ago, I wrote that I cannot give a guarantee that an intervention on my part will get you removed from a DNSBL. Why? Because I won’t agree to terms that will bind me to making someone use do something. I figured that I would follow that up by looking at some… Read More

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