Author: Mickey Chandler

Use Private Domain Registration and Go to Jail?

The 9th Circuit opinion in USA v. Kilbride has been released. This is primarily an obscenity case against the defendants for sending pornographic spam email. But, it also includes a challenge to 18 U.S.C. § 1037 on vagueness grounds. 18 U.S.C. § 1037 is the part of the CAN-SPAM Act of 2003 that deals with… Read More

Filters are stupid

Sometimes it bears remembering that many content filters aren’t score-based, but rather string-based. Because of this, you may have to more carefully craft your messages to deal with the fact that the filter cannot take context into account. And so, today I wish to share with you three different strings actually seen to have caused… Read More

Pottery warriors are standing by…

…but they’re impotent and broken. On Saturday, I took the kids to the Houston Museum of Natural History to see its exhibit of the famous Chinese Terracotta Army. One of the things that I keep stressing to my kids as we have started homeschooling them is that history is all about the stories, not the… Read More

Something that authentication can’t help

The email said, “Our last mailing had 30 complaints at AOL. Will signing with DKIM and SPF help with our reputation there?” In some ways, that is a fair question. We do talk about reputation a lot and how authentication ties into that. But, really, this is something that authentication can’t help because, for all… Read More

Listen to your unsubscribers

When was the last time that you took a good, long listen to the people who are asking you to stop sending them email? If your ESP doesn’t provide an opportunity for your unhappy subscribers, you should ask them to create one. Your now-former subscribers have a story to tell that can help you retain… Read More

List Rental Is…

Peter Roebuck of AllWEBeMail (a division of All Web Promotion, Inc.) recently left a comment on Laura Atkins’ blog: rented email addresses, if done properly, should be no different from renting physical mailing addresses. With over 25 years in direct mail catalog experience, we know that catalogers are sending fewer catalogs and moving from print… Read More

Confirm to unsubscribe?

A question comes in this morning: Requiring the confirmation of an email address in an unsubscription is not CAN-SPAM compliant, right? While I’m not a lawyer, to my understanding that is absolutely correct. The current implementing rules for CAN-SPAM state: Neither a sender nor any person acting on behalf of a sender may require that… Read More

The Email Marketer’s Syllogism

I get to see a number of things on a daily basis which indicate that people may not have the best ideas when it comes to understanding how engaged their subscribers are. One such example reads: There are tens of thousands of people in our database with whom we communicate and who clearly want to… Read More

IP relisted despite no more mail being sent

On June 6, 2009, a client sent a mailing. After it was sent, their (static, only-used-by-them) IP was listed by a particular list that is generated by the creator of a large, well-known anti-spam appliance and seems to be used by default in that appliance. I didn’t notice the issue until I started checking all… Read More

Quotable quotes

Think about why you open an email in your inbox. Consider that when creating your next email campaign, would you open your email?— Informz (@Informz) June 8, 2009 That’s a great question: Would you bother to open your own mail if you had a choice, or would you toss it out with the rest of… Read More

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