An average email user responds
As I mentioned in my last post, I asked my dad to have a look at [acp author=”Gretchen Scheiman” publisher=”MediaPost Email Insider” title=”Does Permission Need
As I mentioned in my last post, I asked my dad to have a look at [acp author=”Gretchen Scheiman” publisher=”MediaPost Email Insider” title=”Does Permission Need
Delivery professionals have been telling clients for years that a bigger list is not always a better list. We have been telling people that mailing
It’s been a long week and you’re relaxing at the local watering hole. Someone comes over and strikes up a conversation with you and the
The people over at AlchemyWorx put out an article today with this title: “Getting real about inactive subscribers.” About all that I can say about
Today’s is the third in a series of posts on contractual terms that clients want to try to get, but usually will be unable to
Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely
Just a few days ago, I wrote that I cannot give a guarantee that an intervention on my part will get you removed from a
Yesterday, I was talking with a potential client about engaging my services. The prospect asked for a guarantee of results with regard to a smallish
Today is the second day on some lessons email marketers can apply from learning some basic emergency medicine. Today’s lesson deals with squeaky wheels, grease,
I just finished an Emergency Medical Responder course. I’m not a paramedic, I’m not even an EMT, but I am now qualified to stop and
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