Understanding where transactional email ends and marketing begins can determine whether your messages comply with anti-spam regulations. Here in the U.S., the CAN-SPAM Act uses
A new investigation from the Electronic Frontier Foundation and Privacy Rights Clearinghouse1 caught my attention this week. They found that hundreds of data brokers are
The email marketing industry faces a predictable challenge every year: companies consistently underestimate the timeline required for effective holiday season preparation. While marketing teams focus
You’ve got dashboards full of open rates, click rates, bounce rates, and complaint rates. You check them religiously. But when something looks “off,” what do
Privacy regulations are expanding across the US and globally, making measuring how well your privacy program performs essential. With a clear approach to metrics, you
The Discovery I recently needed to send a test message to a Microsoft account. While I still have access to an old school account that
Your email monitoring dashboard fills up with numbers every day. Open rates, click rates, subscriber counts, and countless other data points flood your reports. Looking
Privacy training programs often focus on restrictions and rules. This approach creates frustrated employees who see privacy requirements as obstacles rather than protections. A different
Email service providers offer extensive tracking capabilities. While these features help marketers measure campaign performance, privacy regulations create strict boundaries around what data you can
Here’s a fun game: compare your privacy statement to what your systems do. Go ahead, I’ll wait. Uncomfortable yet? You probably should be. I spend
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