
Not Everyone Uses “Primary Purpose”
Lululemon just paid AU$702,900 to Australia’s communications regulator after sending more than 370,000 emails that mixed shipping and order confirmation content with promotional material, without

Lululemon just paid AU$702,900 to Australia’s communications regulator after sending more than 370,000 emails that mixed shipping and order confirmation content with promotional material, without

Washington courts finally interpreted a couple of vital parts of the state’s Commercial Electronic Mail Act (CEMA) in 2025, and plaintiff’s firms have already taken

Salesforce’s email link vulnerability raises compliance issues under CAN-SPAM and CASL, necessitating user action to maintain opt-out functionality.

The 9th Circuit upheld the dismissal of a lawsuit by the Republican National Committee against Google. This post looks at the ruling and what it

A New York accounting firm’s $175,000 HIPAA settlement shows how any business handling protected health information becomes subject to healthcare privacy laws. Learn who HIPAA

Understanding where transactional email ends and marketing begins can determine whether your messages comply with anti-spam regulations. Here in the U.S., the CAN-SPAM Act uses

A new investigation from the Electronic Frontier Foundation and Privacy Rights Clearinghouse1 caught my attention this week. They found that hundreds of data brokers are

The email marketing industry faces a predictable challenge every year: companies consistently underestimate the timeline required for effective holiday season preparation. While marketing teams focus

You’ve got dashboards full of open rates, click rates, bounce rates, and complaint rates. You check them religiously. But when something looks “off,” what do

Privacy regulations are expanding across the US and globally, making measuring how well your privacy program performs essential. With a clear approach to metrics, you
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