Salesforce’s email link vulnerability raises compliance issues under CAN-SPAM and CASL, necessitating user action to maintain opt-out functionality.
The 9th Circuit upheld the dismissal of a lawsuit by the Republican National Committee against Google. This post looks at the ruling and what it
A New York accounting firm’s $175,000 HIPAA settlement shows how any business handling protected health information becomes subject to healthcare privacy laws. Learn who HIPAA
Understanding where transactional email ends and marketing begins can determine whether your messages comply with anti-spam regulations. Here in the U.S., the CAN-SPAM Act uses
A new investigation from the Electronic Frontier Foundation and Privacy Rights Clearinghouse1 caught my attention this week. They found that hundreds of data brokers are
The email marketing industry faces a predictable challenge every year: companies consistently underestimate the timeline required for effective holiday season preparation. While marketing teams focus
You’ve got dashboards full of open rates, click rates, bounce rates, and complaint rates. You check them religiously. But when something looks “off,” what do
Privacy regulations are expanding across the US and globally, making measuring how well your privacy program performs essential. With a clear approach to metrics, you
The Discovery I recently needed to send a test message to a Microsoft account. While I still have access to an old school account that
Your email monitoring dashboard fills up with numbers every day. Open rates, click rates, subscriber counts, and countless other data points flood your reports. Looking
