Month: November 2013

tour

“Forward to a Friend” and Germany

Lots of folks have been talking recently about a September German Federal Court ruling[1] that “emails sent using a ‘send to a friend’ function are to be considered spam, unless the recipient had given prior express consent.” This is a fairly significant development in law. As a general rule, people advise that using a “Forward… Read More

content

Don’t opt-out of spam?

  Yesterday, Laura Atkins wrote a blog post which suggests that unsubscribing from spam doesn’t result in receiving more spam. I know that this is a project that she’s been working on for at least a month, and I don’t have any reason to doubt her results. [1] Interestingly, this morning there was a new post by Brian… Read More

Wherein Zoominfo causes spam

Zoominfo, DiscoverOrg, and Lead411 are popular lead generation sources. Every once in a while someone comes along and tries to defend the use of crowd sourced list generation services (of which ZoomInfo and Jigsaw seem to be the largest). These systems work by allowing people to download contact information for third parties in exchange for the… Read More

Looking at a spam stream: The story of Jimmy Walker

I was recently asked about how to go about proving that someone was not obtaining email addresses in a direct, opt-in manner. The methodology won’t surprise you, and if you have been involved in helping problematic clients for a while, the results might not even surprise you. The “someone” at issue was a payday loaner.… Read More

marketing
tour