Month: August 2011

a man in red shirt covering his face

Why an opt-out opt-in doesn’t really work

I recently heard from some friends about Penton Media sending an email asking people to subscribe to third-party email.  They didn’t like being required to opt-out to avoid getting an email that wasn’t requested in the first place, even if there had been a warning given that the email was coming. Spamhaus agreed with those… Read More