Month: August 2011

service

Why an opt-out opt-in doesn’t really work

I recently heard from some friends about Penton Media sending an email asking people to subscribe to get third-party email.  They didn’t like being required to opt-out to avoid getting email that wasn’t requested in the first place, even if there had been a warning given that the email was coming. Apparently, Spamhaus agreed with… Read More

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