Month: July 2009

jobs

Listen to your unsubscribers

When was the last time that you took a good, long listen to the people who are asking you to stop sending them email? If your ESP doesn’t provide an opportunity for your unhappy subscribers, you should ask them to create one. Your now former subscribers have a story to tell that can help you… Read More

forum

List Rental Is…

Peter Roebuck of AllWEBeMail (a division of All Web Promotion, Inc.) recently left a comment on Laura Atkins’ blog: rented email addresses, if done properly, should be no different from renting physical mailing addresses. With over 25 years in direct mail catalog experience, we know that catalogers are sending fewer catalogs and moving from print… Read More

Confirm to unsubscribe?

Question comes in this morning: Hey Mick? Requiring the confirmation of an email address in an unsubscription is not CAN-SPAM compliant, right? That is absolutely correct. The current implementing rules for CAN-SPAM state: Neither a sender nor any person acting on behalf of a sender may require that any recipient pay any fee, provide any… Read More

notice

The Email Marketer’s Syllogism

I get to see a number of things on a daily basis which indicate that people may not have the best ideas when it comes to understanding how engaged their subscribers are. One such example reads: There are tens of thousands of people in our database with whom we communicate and who clearly want to… Read More

jobs