Listen to your unsubscribers
30 July 2009
When was the last time that you took a good, long listen to the people who are asking you to stop sending them email? If your ESP doesn’t provide an opportunity for your unhappy subscribers, you should ask them to create one. Your now-former subscribers have a story to tell that can help you retain…
Confirm to unsubscribe?
21 July 2009
A question comes in this morning: Requiring the confirmation of an email address in an unsubscription is not CAN-SPAM compliant, right? While I’m not a lawyer, to my understanding that is absolutely correct. The current implementing rules for CAN-SPAM state: Neither a sender nor any person acting on behalf of a sender may require that…