you get incredibly dumb statements like this one:
Like promotional e-mail, transactional e-mail by nature bypasses search engines.
Uh? What? My car also by nature bypasses search engines (although it does, in fact, have an engine of its own, thus providing at least as much linkage to search engines as transactional email has).
Maria Krueger is a Web Analytics Specialist at Skyline Technologies, Inc. Or, so says the article and I suppose that explains why the article talks about email and search engines.
Also, in this article we have this quote (which is what drew my attention to this article in the first place):
Transactional e-mail does not have CAN-SPAM requirements, such as an advertisement notation at the op of the e-mail, a U.S. Postal Service address, and an unsubscribe link.
Well, that’s not exactly true. Transactional email does have some CAN-SPAM Act requirements. Namely, Section 5(a)(1) prohibits materially false or misleading header information and mentions transactional and relationship messages specifically as being covered.
[acp add media=”blog” author=”Maria Krueger” publisher=”Appleton Post-Crescent” url=”http://www.postcrescent.com/article/20090518/APC0701/905180463/1436/APC03/Maria+Krueger+column++Transactional+e-mail+can+help+market+your+brand” year=”2009″ month=”May” day=”18″]
About the Author
Mickey Chandler is a Consultant & Attorney with over 28 years of experience in Email Deliverability & Privacy Law. He has a strong background in email authentication infrastructure (SPF, DKIM, DMARC), ISP and mailbox provider relations, anti-spam policy and compliance, CAN-SPAM and state anti-spam law gained through overseeing the Abuse & Compliance team at Salesforce Marketing Cloud, originating the ISP relations role at Informz (now part of Higher Logic), and working in the fight against spam since 1997. He holds a B.A. in Government, a B.S. in Computer Information Systems, and a J.D. from the University of Houston Law Center. He is a certified CIPP/US professional and a certified CIPM professional.
