Email
Email Open Rate Is Not Measuring What You Think
Email open rate is not a reliable signal of program health, and for most inboxes it has not been one for years. Apple Mail, including
Mickey
19 September 2026
Email open rate is not a reliable signal of program health, and for most inboxes it has not been one for years. Apple Mail, including
CAN-SPAM compliance and international compliance are not mutually exclusive. CAN-SPAM sets a floor. And so does every other jurisdiction. Where the foreign floor is lower
The United States treats commercial email as opt-out by default, an approach that puts it at odds with email marketing laws outside the US. You
Authenticating email evidence often presents a problem that most counsel underestimate if the opposing party refuses to agree to authenticity. The From address visible in
A question came up recently on a Slack for email professionals: a message spoofing a domain with a DMARC policy of p=reject failed SPF and
On April 21, 2026, Representative Joyce of Pennsylvania introduced the Securing and Establishing Consumer Uniform Rights and Enforcement over Data Act (the “SECURE Data Act”)
Embedding Video on Your Site Does Not Make You a VPPA Video Tape Service Provider Salazar v. Paramount Global, now before the Supreme Court, resolves
Your DMARC aggregate reports are the first place you will see DKIM failing at one domain while it passes everywhere else. Most people respond by
The federal government has substantial sovereign immunity. That means that the government can’t be sued without its permission. Private companies don’t have that kind of
Most of the time, email landing in the spam folder is a business problem. Campaigns don’t convert, revenue gets left on the table, and the
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | ||||
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 11 | 12 | 13 | 14 | 15 | 16 | 17 |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| 25 | 26 | 27 | 28 | 29 | 30 | 31 |
These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions made by you such as setting your privacy preferences, logging in, or filling in forms.
These cookies allow the website to remember choices you make and provide enhanced, more personal features. They may also be used to provide services you have asked for.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. All information these cookies collect is aggregated and therefore anonymous.
These cookies may be set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites.