Here’s an interesting read and take on the Randy Cunningham broadside against Yahoo!
The thing is, it kind of is spam. I know that it’s not unsolicited and Randy doesn’t share his email lists and he has an unsubscribe link and honours all the unsubscribe requests promptly, but really, why do we need to use email for this? I used to subscribe to lots of email lists. Like ten years ago. But we have blogs now and RSS newsfeeds.1
It brings up an interesting question or two: When and for what should you use email? And should you consider moving from email to RSS?
Footnotes
- Luis Villazon, When Is Spam Not Spam?, Computing Blog | TechRadar (Jan. 16, 2012), https://web.archive.org/web/20120116100058/http://www.techradar.com/blogs/article/when-is-spam-not-spam–443891 (last visited Aug 18, 2008). ↩︎
About the Author
Mickey is a Consultant & Attorney with over 28 years of experience in Email Deliverability & Privacy Law. He has a strong background in email authentication infrastructure (SPF, DKIM, DMARC), ISP and mailbox provider relations, anti-spam policy and compliance, CAN-SPAM and state anti-spam law gained through overseeing the Abuse & Compliance team at Salesforce Marketing Cloud, originating the ISP relations role at Informz (now part of Higher Logic), and working in the fight against spam since 1997. He holds a B.A. in Government, a B.S. in Computer Information Systems, and a J.D. from the University of Houston Law Center. He is a certified CIPP/US professional and a certified CIPM professional.
