MickC
Why does all of this matter?
Sometimes, you just want to beat your head against your desk, put your head in your hands and cry, and then beat your head against the wall. I’m kind of at that point at the moment. Why? “Probably,” as Jack Handy once said about the reason why raindrops would be God’s tears, “because of something […]
Guest Blog: I am not a spammer – so why have I been blocked?
Today’s post comes from Richard Bewley. He’s a deliverability expert in ExactTarget’s London office. Since I’m at ET as well, we sometimes get the opportunity to work together and I’ve found him to be pretty solid in the advice that he gives clients and thought that you might enjoy his insight. So, without further ado, […]
CRTC releases updated CASL regs
The CRTC has published their regulations under CASL. You can find them at this link. These look less onerous than the ones published last year. For instance, the “within 2 clicks” part for unsubscriptions is now gone and replaced by “readily performed”. That’s going to be wildly squishy, and so most senders should probably go […]
Dela’s Challenge
In comments on an article in the Magill Report, I had this to say about things I keep hearing from Dela Quist: I’m sure that Dela has a smashing marketing program, but I keep hearing him say the things you’ve got in this article and that they’ll work “if you’re not doing anything stupid.” And […]
Spam and… Voting?
Today’s post is brought to you courtesy of the Republican Party of Maine. A Politico story indicates that the recent Maine caucuses had some votes that did not get counted because the emails with the vote tallies were caught in a spam filter. Lessons learned: It can happen to anyone, even with wanted, expected mail. […]
2012: The Year You Have To Grow Up
For several years now, folks like me have saying that ISPs and other receivers are starting to take note of engagement metrics. Well, now we cannot say that they are “starting” to take note. They are really taking note now. For the last several months, I have been noticing an uptick in the numbers of […]
The difference between triage and planning
I read an interesting post by Andrew Kordek at Trendline Interactive this morning. It’s premise is “Organizations need to do a better job at defining an inactive.” And the fact is, he’s right. I also think that this ties into recent discussions regarding whether “best practices” are actually the best things for folks to do […]
And the verdict is….
Spamhaus in a landslide. The 7th Circuit has issued its opinion in e360 Insight’s case against the Spamhaus Project. The award against Spamhaus was reduced to $3. That would be a dollar apiece for defamation, tortious interference with prospective economic advantage, and actual damages. e360 appealed the verdict claiming that the discovery sanctions that Judge […]
Why an opt-out opt-in doesn’t really work
I recently heard from some friends about Penton Media sending an email asking people to subscribe to get third-party email. They didn’t like being required to opt-out to avoid getting email that wasn’t requested in the first place, even if there had been a warning given that the email was coming. Apparently, Spamhaus agreed with […]
New blog post up at ET
Just released on my “Policy on Purpose” blog at ET: Canada releases initial draft of rules to implement its anti-spam law faq
