MickC
2012: The Year You Have To Grow Up
For several years now, folks like me have saying that ISPs and other receivers are starting to take note of engagement metrics. Well, now we cannot say that they are “starting” to take note. They are really taking note now. For the last several months, I have been noticing an uptick in the numbers of [...]
The difference between triage and planning
I read an interesting post by Andrew Kordek at Trendline Interactive this morning. It’s premise is “Organizations need to do a better job at defining an inactive.” And the fact is, he’s right. I also think that this ties into recent discussions regarding whether “best practices” are actually the best things for folks to do [...]
And the verdict is….
Spamhaus in a landslide. The 7th Circuit has issued its opinion in e360 Insight’s case against the Spamhaus Project. The award against Spamhaus was reduced to $3. That would be a dollar apiece for defamation, tortious interference with prospective economic advantage, and actual damages. e360 appealed the verdict claiming that the discovery sanctions that Judge [...]
Why an opt-out opt-in doesn’t really work
I recently heard from some friends about Penton Media sending an email asking people to subscribe to get third-party email. They didn’t like being required to opt-out to avoid getting email that wasn’t requested in the first place, even if there had been a warning given that the email was coming. Apparently, Spamhaus agreed with [...]
New blog post up at ET
Just released on my “Policy on Purpose” blog at ET: Canada releases initial draft of rules to implement its anti-spam law
Gmail makes another change
Gmail has been busy making some changes lately and not all of them are under the hood. One of those changes is to their user interface. If the From: domain doesn’t match the domain of the sender, then Gmail will now display the domain of the sender as well after a “via:” notation. So, the [...]
Oral arguments in e360 v. Spamhaus
There were oral arguments yesterday in David Linhardt’s longshot of a lawsuit against Spamhaus. You can listen to the mp3 here. My impressions are that e360 is likely toast. In fact, I think that there is some chance, after hearing Judge Pozner refer to the damages case put on by e360 and it’s attorneys as [...]
Canada’s Anti-Spam Law: Does It Apply to Me?
Lots of time and space has been dedicated to an examination of Canada’s new anti-spam law. And we have been watching it too. For a general overview of the law, I would suggest reading Al Iverson’s ExactTarget blog post about it. Today, though, let us consider a burning question in the eyes of marketers: “Does [...]
Partial Bulking & Other Warning Shots
This morning, I got a question about some, but not all, of a mailing going into the bulk folder at a large ISP. “What does it mean when they do that? What should we do?” Most folks seem to think that sending mail to the bulk folder is an “all or nothing” proposition. They know [...]
Number 11 is a nice place to be
Sometimes we can get too close to something. So close, in fact, that we take comments the wrong way so that they become insults that they were never intended to be. A couple of years ago, a member of the postmaster staff at a large, North American ISP said to a group of ESP people: [...]
Mickey Chandler's Spamtacular. 
