An average email user responds
As I mentioned in my last post, I asked my dad to have a look at [acp author=”Gretchen Scheiman” publisher=”MediaPost Email Insider” title=”Does Permission Need To Be Explicit?” url=”http://www.mediapost.com/publications/article/139590/” month=”November” day=”16″ year=”2010″]{author}’s article, “{title}”[/acp]. My dad is a baby boomer and I think is a relatively normal email user. He does not know (nor does… Read More
Bigger Is Not Always Better
Delivery professionals have been telling clients for years that a bigger list is not always a better list. We have been telling people that mailing people for sake of mailing people is not a winning strategy. And, we have been advocating mailing to engaged subscribers while letting the dead wood fall away. And for years… Read More
You call it “Appending,” they call it “Epending,” I call it “Evil”
It’s been a long week and you’re relaxing at the local watering hole. Someone comes over and strikes up a conversation with you and the two of you end up spending the next hour together. Nothing happens and you are okay with that. Perhaps they weren’t really your type, but when they asked for your… Read More
Inertia Is Not Email Marketing
The people over at AlchemyWorx put out an article today with this title: “Getting real about inactive subscribers.” About all that I can say about it is that it is a “feel good” article. The entire point of the post seems to be to help email marketers feel good about inertia. Why should they feel… Read More
Asking for the Impossible: Send Rates
Today’s is the third in a series of posts on contractual terms that clients want to try to get, but usually will be unable to get due to the harsh impact of reality. Thus far, we have considered [acp author=”Mickey Chandler” id=”Chandler-02″ media=”blog” url=”http://www.spamtacular.com/2010/05/11/asking-for-the-impossible-slas/” title=”Asking for the impossible: SLAs” year=”2010″ month=”May” day=”11″]Delivery Service Level Agreements[/acp]… Read More
Asking for the impossible: Inbox Guarantees
Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely linked with the Delivery SLA is the Inbox SLA, more commonly referred to as the Inbox Guarantee. This is a contractual term that many people try to impose upon an… Read More
Asking for the impossible: SLAs
Just a few days ago, I wrote that I cannot give a guarantee that an intervention on my part will get you removed from a DNSBL. Why? Because I won’t agree to terms that will bind me to making someone use do something. I figured that I would follow that up by looking at some… Read More
Guest Post: Your Problems Are Bigger Than You Think
A few days ago, I was approached by a delivery consultant. Frustration abounded, and while this person didn’t need my assistance with anything, there was a need for someone to vent at for a few minutes. This person, whom we shall name “Gary” for the purposes of this post, agreed to write up a paraphrase… Read More
I Can’t Give You What You Want
Yesterday, I was talking with a potential client about engaging my services. The prospect asked for a guarantee of results with regard to a smallish blocking list, and left the telephone call unhappy because I would not do that. The reason that I, and indeed ANY email delivery consultant, cannot guarantee results seems obvious to… Read More
The Problem Might Not Be What You Think
Today is the second day on some lessons email marketers can apply from learning some basic emergency medicine. Today’s lesson deals with squeaky wheels, grease, and problem diagnosis. My sister-in-law is a nurse. She spent several years as a ER nurse and sometimes takes part in emergency preparedness drills at our local hospital. Once, a… Read More
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