Re-activating old stuff

20 December 2017

On the tenth day of Listmas, my data showed to me someone reactivating old stuff… Ah! The musty smell of old lists. You know, people who haven’t heard from the company in months and months. OR! Even better: They haven’t heard from us in years and years! It’s true! This actually happens. One of my… Read More

Inundated Servers

19 December 2017

On the ninth day of Listmas, my data showed to me 9 inundated servers… If you take the total of all of the other days of Listmas (with the exception of the SBLs and the authentication issues), you come up with a lot of extra mail being sent. In fact, the period between late October… Read More

Annual mailing

18 December 2017

On the eighth day of Listmas my data showed to me eight annual mailings… This post is kind of a bookend to day 3’s “Sending 3 Times Daily” on the effect of overmailing. Today we’re going to talk about undermailing. Like many people, my mailboxes are overflowing this time of the year. A big part of… Read More

“That’s our business model!”

15 December 2017

On the seventh day of Listmas, my client said to me “That’s our business model!” Everyone thinks that they have the next disruptive business model. “What we’ve come up with will change how you ________________.” If only, you know, if only that everyone knew about the business and how disruptive it is. Some people in my line… Read More

“We’ve Gotta Make Our Numbers”

14 December 2017

On the sixth day of Listmas, my client said to me “We’ve gotta make our numbers!” There’s a reason that “Black Friday” is called “Black Friday.” No, actually, there is more than one reason. According to Oxford University Press, the modern term has two origins: The shopping sense dates from the 1960s and was originally… Read More

SBLs

13 December 2017

On the fifth day of Listmas, my data showed to me five SBLs… Coming up on Spamhaus’ radar is usually bad news. Unlike some stories that you might read on the Internet, Spamhaus won’t reach out in order to give you a Target gift card. While we won’t go deeply into what SBL listings are… Read More

Authentication Failures

12 December 2017

On the fourth day of Listmas, my data showed to me four authentication failures… Hey, it’s a song, okay? So, there are a number of ways to go to get authentication failures. Not everybody checks authentication, we could still be counting either DomainKeys or SenderID, etc. But, honestly, this is day 4 because that’s just… Read More

Sending three times daily

11 December 2017

On the third day of Listmas, my data showed to me they were sending three times daily… So, the funny thing about this one being on day three is that to be more accurate to what some folks are doing now, this should be anywhere from day 4 to day 7. For instance, here’s a… Read More

Purchased Lists

8 December 2017

On the second day of Listmas, my data showed to me … 2 purchased lists. Did you know that people in the email delivery space hate list purchases? We really do. It’s because we know how strongly linked permission is to customer success. I’ve spent some time in the past talking about things like permission… Read More

First Day of Listmas: Slow Delivery

7 December 2017

On the first day of Listmas, my data showed to me something’s causing slow delivery… Slow delivery rates are a real factor all year long, but they become especially pointed and painful during the time between Thanksgiving and Christmas. They happen for all kinds of reasons. So, each weekday until the Friday before Christmas, we’re going… Read More

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