Inundated Servers
On the ninth day of Listmas, my data showed to me 9 inundated servers… If you take the total of all of the other days of Listmas (with the exception of the SBLs and the authentication issues), you come up with a lot of extra mail being sent. In fact, the period between late October… Read More
Annual mailing
On the eighth day of Listmas my data showed to me eight annual mailings… This post is kind of a bookend to day 3’s “Sending 3 Times Daily” on the effect of overmailing. Today we’re going to talk about undermailing. Like many people, my mailboxes are overflowing this time of the year. A big part of… Read More
“That’s our business model!”
On the seventh day of Listmas, my client said to me “That’s our business model!” Everyone thinks that they have the next disruptive business model. “What we’ve come up with will change how you ________________.” If only, you know, if only that everyone knew about the business and how disruptive it is. Some people in my line… Read More
“We’ve Gotta Make Our Numbers”
On the sixth day of Listmas, my client said to me “We’ve gotta make our numbers!” There’s a reason that “Black Friday” is called “Black Friday.” No, actually, there is more than one reason. According to Oxford University Press, the modern term has two origins: The shopping sense dates from the 1960s and was originally… Read More
SBLs
On the fifth day of Listmas, my data showed to me five SBLs… Coming up on Spamhaus’ radar is usually bad news. Unlike some stories that you might read on the Internet, Spamhaus won’t reach out in order to give you a Target gift card. While we won’t go deeply into what SBL listings are… Read More
Authentication Failures
On the fourth day of Listmas, my data showed to me four authentication failures… Hey, it’s a song, okay? So, there are a number of ways to go to get authentication failures. Not everybody checks authentication, we could still be counting either DomainKeys or SenderID, etc. But, honestly, this is day 4 because that’s just… Read More
Sending three times daily
On the third day of Listmas, my data showed to me they were sending three times daily… So, the funny thing about this one being on day three is that to be more accurate to what some folks are doing now, this should be anywhere from day 4 to day 7. For instance, here’s a… Read More
Purchased Lists
On the second day of Listmas, my data showed to me … 2 purchased lists. Did you know that people in the email delivery space hate list purchases? We really do. It’s because we know how strongly linked permission is to customer success. I’ve spent some time in the past talking about things like permission… Read More
First Day of Listmas: Slow Delivery
On the first day of Listmas, my data showed to me something’s causing slow delivery… Slow delivery rates are a real factor all year long, but they become especially pointed and painful during the time between Thanksgiving and Christmas. They happen for all kinds of reasons. So, each weekday until the Friday before Christmas, we’re going… Read More
Back to Basics: Where does Spamhaus get off…
One of the more popular questions that come up deals with the use of DNSBLs[1] , especially Spamhaus’ lists, by ISPs[2] . The question usually goes something like this: Who are the operators of that list and what gives them the right to regulate commerce? Are they run by a government or something? A Brief History… Read More
Calendar
S | M | T | W | T | F | S |
---|---|---|---|---|---|---|
1 | 2 | 3 | ||||
4 | 5 | 6 | 7 | 8 | 9 | 10 |
11 | 12 | 13 | 14 | 15 | 16 | 17 |
18 | 19 | 20 | 21 | 22 | 23 | 24 |
25 | 26 | 27 | 28 | 29 | 30 |
Archives
- July 2020
- June 2020
- March 2020
- February 2020
- January 2020
- November 2018
- February 2018
- January 2018
- December 2017
- January 2017
- August 2016
- June 2016
- April 2016
- March 2016
- February 2016
- July 2015
- June 2015
- March 2015
- February 2015
- November 2014
- June 2014
- April 2014
- February 2014
- December 2013
- November 2013
- September 2013
- May 2013
- June 2012
- April 2012
- September 2011
- August 2011
- March 2011
- January 2011
- November 2010
- July 2010
- May 2010
- April 2010
- March 2010
- February 2010
- December 2009
- November 2009
- October 2009
- July 2009
- June 2009
- May 2009
- March 2009
- January 2009
- October 2008
- September 2008
- April 2008