Standing at the intersection of email deliverability and privacy, we examine how to navigate technical requirements and legal/regulatory compliance. We explore the evolving landscape of technical standards, legal frameworks, and ethical, consent-based marketing practices.
A new investigation from the Electronic Frontier Foundation and Privacy Rights Clearinghouse1 caught my attention this week. They found that hundreds of data brokers are
You’ve got dashboards full of open rates, click rates, bounce rates, and complaint rates. You check them religiously. But when something looks “off,” what do
Privacy regulations are expanding across the US and globally, making measuring how well your privacy program performs essential. With a clear approach to metrics, you
The Discovery I recently needed to send a test message to a Microsoft account. While I still have access to an old school account that
Subscribe to receive our latest blog posts directly in your inbox!
