Category: Industry

When was the last time that you took a good, long listen to the people who are asking you to stop sending them email? If

[acp author=”Peter Roebuck” url=”http://blog.wordtothewise.com/2009/07/another-list-purchase-horror-story/comment-page-1/#comment-38788″ year=”2009″ month=”July” day=”24″ media=”blog” title=”Blog comment” id=”Roebuck-01″]{author}[/acp] of AllWEBeMail (a division of All Web Promotion, Inc.) recently left a comment on

I get to see a number of things on a daily basis which indicate that people may not have the best ideas when it comes

On June 6, 2009, a client sent a mailing. After it was sent, their (static, only-used-by-them) IP was listed by a particular list that is

Seen in a tweet: “Think about why you open an email in your inbox. Consider that when creating your next email campaign, would you open

Did you know that it’s entirely possible to learn the wrong lessons? Well, it is. I use Zemanta to suggest possible links for blog posts.

I am asked about embedding Flash or Windows Media files in email on a fairly regular basis. I always advise against it. It never seems

The hallmark of bad advice is the “there are very clear guideline” statement which appears without an actual reference to the “very clear guideline”. A