Category: Industry

Emails sent to dead folks

On the eleventh day of Listmas, my data showed to me emails sent to dead folks… Today’s post is related to yesterday’s post as well as day 6. Really, it’s all about list hygiene. The title of the post is “emails sent to dead people.” The thing is, I mean that quite literally. Often people… Read More

Re-activating old stuff

On the tenth day of Listmas, my data showed to me someone reactivating old stuff… Ah! The musty smell of old lists. You know, people who haven’t heard from the company in months and months. OR! Even better: They haven’t heard from us in years and years! It’s true! This actually happens. One of my… Read More

Inundated Servers

On the ninth day of Listmas, my data showed to me 9 inundated servers… If you take the total of all of the other days of Listmas (with the exception of the SBLs and the authentication issues), you come up with a lot of extra mail being sent. In fact, the period between late October… Read More

Annual mailing

On the eighth day of Listmas my data showed to me eight annual mailings… This post is kind of a bookend to day 3’s “[acp media=”blog” id=”me-20171218″ year=”2017″ month=”December” day=”13″ year_access=”2017″ month_access=”December” day_access=”18″ title=”Sending 3 Times Daily” author=”Mickey Chandler” publisher=”Spamtacular” url=”https://www.spamtacular.com/2017/12/11/sending-three-times-daily/”]{title}[/acp]” on the effect of overmailing. Today we’re going to talk about undermailing. Like many people, my… Read More

“That’s our business model!”

On the seventh day of Listmas, my client said to me “That’s our business model!” Everyone thinks that they have the next disruptive business model. “What we’ve come up with will change how you ________________.” If only, you know, if only that everyone knew about the business and how disruptive it is. Some people in my line… Read More

“We’ve Gotta Make Our Numbers”

On the sixth day of Listmas, my client said to me “We’ve gotta make our numbers!” There’s a reason that “Black Friday” is called “Black Friday.” No, actually, there is more than one reason. According to [acp id=”oxford-20171214″ url=”https://en.oxforddictionaries.com/definition/us/black_friday” media=”website” publisher=”Oxford University Press” title=”Black Friday | Definition of Black Friday in US English by Oxford… Read More

SBLs

On the fifth day of Listmas, my data showed to me five SBLs… Coming up on Spamhaus’ radar is usually bad news. Unlike some stories that you might read on the Internet, Spamhaus won’t reach out in order to give you a [acp media=”website” author=”Bob D’Angelo” url=”http://www.ajc.com/news/national/michigan-police-hand-out-target-gift-cards-instead-tickets/6DgfHWMMMxevxK33MkOcWK/” title=”Michigan police hand out Target gift cards for… Read More

Authentication Failures

On the fourth day of Listmas, my data showed to me four authentication failures… Hey, it’s a song, okay? So, there are a number of ways to go to get authentication failures. Not everybody checks authentication, we could still be counting either DomainKeys or SenderID, etc. But, honestly, this is day 4 because that’s just… Read More

Sending three times daily

On the third day of Listmas, my data showed to me they were sending three times daily… So, the funny thing about this one being on day three is that to be more accurate to what some folks are doing now, this should be anywhere from day 4 to day 7. For instance, here’s a… Read More

Purchased Lists

On the second day of Listmas, my data showed to me … 2 purchased lists. Did you know that people in the email delivery space hate list purchases? We really do. It’s because we know how strongly linked permission is to customer success. I’ve spent some time in the past talking about things like permission… Read More

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