Category: Industry

Forcing Consent Is A Bad Idea

We previously asked the question “who is your program for?” The idea behind that post was to briefly examine the idea that we make decisions for our programs that are based upon whom we have in mind to benefit. One example that I mentioned to show an incorrect focus was “We’ll require someone to register Read More

Who is your program for?

When designing something, one of the things which have to be done first is to consider what the purpose of the thing is. Many design decisions are based upon a consideration of whom the program is intended to benefit. Some decisions will seem to benefit both parties. “If people will give us their email addresses, Read More

Ignaz Semmelweis

Tone Matters

There is more to the story of Dr. Ignaz Semmelweis than merely learning that people will discount the possibility that they are, in fact, responsible for things that happen because they believe themselves to be above reproach. Another important part of the story is how Dr. Semmelweis responded to criticism. To put things mildly and Read More

Ignaz Semmelweis

Sometimes, it’s you

Today’s post comes to us from the story of a 19th-century doctor: [acp author=”Imre Zoltán” title=”Ignaz Semmelweis” id=”Brit-1″ url=”https://www.britannica.com/biography/Ignaz-Semmelweis” media=”website” publisher=”Encylopedia Britannica” day=”19″ month=”August” year=”2019″ day_access=”10″ month_access=”January” year_access=”2020″]{title}[/acp]. Dr. Semmelweis was an obstetrician in Vienna who obtained his degree in 1844 and was appointed assistant at the obstetric clinic in Vienna’s General Hospital. There were Read More

Why Is Policy Important?

Policies are important documents, but not everyone understands why they exist. Policies exist in order to delineate what is allowable and what is not. They also exist in order to inform people as to what rules will be followed in certain situations. This blog has both kinds of policies. We have a Privacy Policy that Read More

Herd Immunity

It’s the time of year when people start getting their flu shots. Flu vaccinations are important for a number of reasons, not the least of which is the concept of “herd immunity.” Part of that concept is that everything does not always go according to plan. That is, some people will get sick despite being Read More

Political spam: A Few Stats

I’m not enamored with political senders. As a group, they tend to have a sense of entitlement to engage in poor practices. So, they buy, sell, rent, and trade lists. Today’s post is a case study in the last presidential election. I gave tagged addresses to the Trump, Warren, Sanders, and Clinton campaigns. In each Read More

tied scrolls

Overwhelmed Recipients

On the twelfth day of Listmas, my data showed to me overwhelmed recipients… Almost everything on our list from the 12 Days of Listmas has one result: Recipients are overwhelmed. According to The Radicati Group, the “average” email address should anticipate receiving 72 pieces of email per day in 2017. ​The Radicati Group​, Email Statistics Report, Read More

Emails sent to dead folks

On the eleventh day of Listmas, my data showed to me emails sent to dead folks… Today’s post is related to yesterday’s post as well as day 6. Really, it’s all about list hygiene. The title of the post is “emails sent to dead people.” The thing is, I mean that quite literally. Often people Read More

Re-activating old stuff

On the tenth day of Listmas, my data showed to me someone reactivating old stuff… Ah! The musty smell of old lists. You know, people who haven’t heard from the company in months and months. OR! Even better: They haven’t heard from us in years and years! It’s true! This actually happens. One of my Read More

1 2 3 4 5 10