Latest Post

2012: The Year You Have To Grow Up

For several years now, folks like me have saying that ISPs and other receivers are starting to take note of engagement metrics. Well, now we cannot say that they are “starting” to take note.  They are really taking note now. For the last several months, I have been noticing an uptick in the numbers of [...]

Featured Post

Asides

tour
• Just released on my "Policy on Purpose" blog at ET: Canada releases initial draft of rules to implement its anti-spam law #

• Today's quote of the day comes from Deborah Krier in a comment on a MediaPost blog post: ....It's not a matter of me not having "the time to bother with figuring out how to give you permission." It's about you being too lazy to implement the best practices to capture my permission at the moment that I first transact with your company/brand, then trying to make up for that laziness with a quick email append after the fact. Excellent point, Deborah! #
information
• ExactTarget announced today a new white paper: Letters to the C-Suite: Getting Serious About Permission & Deliverability.  I just finished having a look through it and highly recommend it.  It's full of great reminders from some of the people you actually care about concerning how important it is to do things right. #
• Must. Restrain. Fist. Of. Death. "Optimize CRM for E-Mail Blasts" http://bit.ly/bT2M0V # .@tabsharani Congrats, Fred! Wish I were going! # Funniest commercial I've seen all day long: http://bit.ly/ah4pWP # Now I see why I'm getting the new followers today. Thanks @Annalivia02 & @LenShneyder for the mention. http://bit.ly/c4uVhs # Great interview today of @aliverson by @scottcohen13 : http://bit.ly/a3OTLp # Why is the sky blue? # Ok, sorry folks. I thought @aliverson was trying to start a meme of asking funny questions. # .@KNLorenz That's not shocking! I once had someone tell me that "redefining terms is half the fun!" I see a lot of that with that ESP. # And the search goes on.... # Thanks to all of my friends both on Twitter and on Facebook. Your love and support has been overwhelming in the very best possible way. # Today's project: How to setup LSoft's Listserv with virtual domains. # (If anyone has a HOWTO on that, I'd greatly appreciate it) # Good read: RT @cyberlaw: New blog post - Standing under the CAN-SPAM act to bring a private cause of action - http://bit.ly/9GlACu # Powered by Twitter Tools #
research
• Image via WikipediaOn March 24, Yahoo shutdown the dedicated MX that they had established for use by Goodmail participants. Well, we're seven days in from that and it's time to check your queues. Did you remember to stop sending mail through Goodmail to the following domains? btinternet.com btopenworld.com rocketmail.com ymail.com yahoo.* If you haven't, your queues are likely backed up. #
tools