Latest Post

The Brush is Wide for a Reason

Image via Wikipedia I heard some muttering a couple of weeks ago over a Mediapost article suggesting that the email marketing arena is full of incompetent, potentially criminal idiots.  The hand-wringing and whining has centered around the choice of tone for that article.  If Mediapost was looking for some publicity out of this, they certainly [...]

Featured Post

Asides

content
marketing
• ExactTarget announced today a new white paper: Letters to the C-Suite: Getting Serious About Permission & Deliverability.  I just finished having a look through it and highly recommend it.  It's full of great reminders from some of the people you actually care about concerning how important it is to do things right. #

• Must. Restrain. Fist. Of. Death. "Optimize CRM for E-Mail Blasts" http://bit.ly/bT2M0V # .@tabsharani Congrats, Fred! Wish I were going! # Funniest commercial I've seen all day long: http://bit.ly/ah4pWP # Now I see why I'm getting the new followers today. Thanks @Annalivia02 & @LenShneyder for the mention. http://bit.ly/c4uVhs # Great interview today of @aliverson by @scottcohen13 : http://bit.ly/a3OTLp # Why is the sky blue? # Ok, sorry folks. I thought @aliverson was trying to start a meme of asking funny questions. # .@KNLorenz That's not shocking! I once had someone tell me that "redefining terms is half the fun!" I see a lot of that with that ESP. # And the search goes on.... # Thanks to all of my friends both on Twitter and on Facebook. Your love and support has been overwhelming in the very best possible way. # Today's project: How to setup LSoft's Listserv with virtual domains. # (If anyone has a HOWTO on that, I'd greatly appreciate it) # Good read: RT @cyberlaw: New blog post - Standing under the CAN-SPAM act to bring a private cause of action - http://bit.ly/9GlACu # Powered by Twitter Tools #
report
• Image via WikipediaOn March 24, Yahoo shutdown the dedicated MX that they had established for use by Goodmail participants. Well, we're seven days in from that and it's time to check your queues. Did you remember to stop sending mail through Goodmail to the following domains? btinternet.com btopenworld.com rocketmail.com ymail.com yahoo.* If you haven't, your queues are likely backed up. #
notice
• Now, will @thenation understand that permission isn't transferrable and not mail the Air America list? I really doubt it. @cauce # Powered by Twitter Tools #
blog
• [caption id="attachment_1554" align="alignright" width="300" caption="A Brief History of Spam"][/caption] Today, while having a look around my RSS feeds, I came across a blurb at FastCompany.com for its "Infographic of the Day" feature. Today's feature is "The Spam Industry." You can click the image for a closer look. In the graphic you can see the back and forth battle between those purveyors of All That Is Evil, and the ISPs and filter companies that are doing their best to block them. If you've ever wondered why your fully opted-in messages are sometimes caught in spam filters and blocked, this graphic should help you to understand why. #
information