
About that Gmail “Promotions” tab
It seems that a lot of people still misunderstand what the Gmail promotions tab is and does. How do I know this? Because I still
Deliverability, authentication, sending practices, and messaging operations
It seems that a lot of people still misunderstand what the Gmail promotions tab is and does. How do I know this? Because I still
A co-worker recently brought to my attention an interesting problem which involves differing ideas concerning precedence between RFC53211 and RFC3463.2 The result of the issue is that
Hey marketers! Listen up! I’m about to give you the dirty little secret to deliverability. You know those stupid “one simple trick” scams that you
I’m at the Messaging, Malware, & Mobile Anti-Abuse Working Group meeting this week. After all of the sessions on Tuesday were over, I was speaking
Zoominfo, DiscoverOrg, and Lead411 are popular lead generation sources. Every once in a while someone comes along and tries to defend the use of crowd sourced
I was recently asked about how to go about proving that someone was not obtaining email addresses in a direct, opt-in manner. The methodology won’t
“I am not a spammer – so why have I been blocked?” Well, as the saying goes, ‘that depends’. In recent weeks, I have certainly
It’s been a long week and you’re relaxing at the local watering hole. Someone comes over and strikes up a conversation with you and the
I just finished an Emergency Medical Responder course. I’m not a paramedic, I’m not even an EMT, but I am now qualified to stop and
An interesting question comes in today: “Is it required by law to unsubscribe feedback loop complaints received by senders?” And I call it interesting because
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