Category: Email

Deliverability, authentication, sending practices, and messaging operations

brown wooden mouse trap with cheese bait on top
Email

How To Handle Spamtraps

So, you’ve discovered that your customer has an issue with spamtraps on a mailing list. What do you do now? As a rule, spamtraps end

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Email

What Is A Spamtrap

One of the issues I get to deal with in policy enforcement is handling complaints about customers sending messages to “spamtraps.” This invariably leads to

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Email

Enforcement Is Therapeutic

Policies exist for a reason. For instance, most email service providers have a policy forbidding the use of non-opt-in lists. Those policies exist because of

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Public Benefit Boot Company
Email

Who Is Your Program For

When designing something, one of the things which have to be done first is to consider what the purpose of the thing is. Many design

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October 2025
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