Category: Email

Deliverability, authentication, sending practices, and messaging operations

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Email

Spammers Ruin Everything

Most of the time, email landing in the spam folder is a business problem. Campaigns don’t convert, revenue gets left on the table, and the

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Email

Not Everyone Uses “Primary Purpose”

Lululemon just paid AU$702,900 to Australia’s communications regulator after sending more than 370,000 emails that mixed shipping and order confirmation content with promotional material, without

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April 2026
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