Email
Microsoft’s Phantom Menace
The Discovery I recently needed to send a test message to a Microsoft account. While I still have access to an old school account that
Mickey
14 March 2025
Deliverability, authentication, sending practices, and messaging operations
The Discovery I recently needed to send a test message to a Microsoft account. While I still have access to an old school account that
Your email monitoring dashboard fills up with numbers every day. Open rates, click rates, subscriber counts, and countless other data points flood your reports. Looking
Email service providers offer extensive tracking capabilities. While these features help marketers measure campaign performance, privacy regulations create strict boundaries around what data you can
Here’s a fun game: compare your privacy statement to what your systems do. Go ahead, I’ll wait. Uncomfortable yet? You probably should be. I spend
Private DKIM keys grant signing authority to your email servers. Many organizations treat these keys like disposable Post-it notes stuck inside a desk drawer, rotating
Every email program starts with a decision. It is not about authentication protocols or sending infrastructure or compliance frameworks. The first and most fundamental decision
A question came up today about whether placing unsubscribe links behind a login requirement complies with CAN-SPAM. This fairly common implementation choice deserves scrutiny from
Most delivery problems in 2025 will not be about servers or IPs but data issues. You know, reputation issues that are caused by not getting
Email authentication solves a fundamental problem: proving that messages actually come from who they claim to come from. As we move into 2025, this isn’t
One of the most common mistakes I’ve seen in email marketing is marketers obsessing over list size — especially at the executive level. The thinking
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