Deliverability, authentication, sending practices, and messaging operations
Understanding where transactional email ends and marketing begins can determine whether your messages comply with anti-spam regulations. Here in the U.S., the CAN-SPAM Act uses
A new investigation from the Electronic Frontier Foundation and Privacy Rights Clearinghouse1 caught my attention this week. They found that hundreds of data brokers are
The email marketing industry faces a predictable challenge every year: companies consistently underestimate the timeline required for effective holiday season preparation. While marketing teams focus
The Discovery I recently needed to send a test message to a Microsoft account. While I still have access to an old school account that
Your email monitoring dashboard fills up with numbers every day. Open rates, click rates, subscriber counts, and countless other data points flood your reports. Looking
Email service providers offer extensive tracking capabilities. While these features help marketers measure campaign performance, privacy regulations create strict boundaries around what data you can
Here’s a fun game: compare your privacy statement to what your systems do. Go ahead, I’ll wait. Uncomfortable yet? You probably should be. I spend
Private DKIM keys grant signing authority to your email servers. Many organizations treat these keys like disposable Post-it notes stuck inside a desk drawer, rotating
Every email program starts with a decision. It is not about authentication protocols or sending infrastructure or compliance frameworks. The first and most fundamental decision
A question came up today about whether placing unsubscribe links behind a login requirement complies with CAN-SPAM. This fairly common implementation choice deserves scrutiny from
