Author: Mickey

Sometimes, you just want to beat your head against your desk, put your head in your hands and cry, and then beat your head against

I read an interesting post by [acp author=”Andrew Kordek” media=”blog” title=”Retention Programs Start With Defining An Inactive” url=”http://www.trendlineinteractive.com/2011/09/retention-programs-start-with-defining-an-inactive/” year=”2011″ month=”September” day=”27″ publisher=”Trendline Interactive” id=”Kordek-01″] {author}

I recently heard from some friends about Penton Media sending an email asking people to subscribe to get third-party email.  They didn’t like being required

This morning, I got a question about some, but not all, of a mailing going into the bulk folder at a large ISP.  “What does

Sometimes we can get too close to something.  So close, in fact, that we take comments the wrong way so that they become insults that

Earlier today I asked a couple of questions on Twitter: “How does one go about transferring permission?” “Why do marketers buy ‘opt-in’ lists?” The first