Author: Mickey Chandler

Wherein Zoominfo causes spam

Zoominfo, DiscoverOrg, and Lead411 are popular lead generation sources. Every once in a while someone comes along and tries to defend the use of crowd sourced list generation services (of which ZoomInfo and Jigsaw seem to be the largest). These systems work by allowing people to download contact information for third parties in exchange for the… Read More

Looking at a spam stream: The story of Jimmy Walker

I was recently asked about how to go about proving that someone was not obtaining email addresses in a direct, opt-in manner. The methodology won’t surprise you, and if you have been involved in helping problematic clients for a while, the results might not even surprise you. The “someone” at issue was a payday loaner.… Read More

Bro-status

Deliverability Relationship Marketing

A teaser ​(King 2013)​ for a Delivera whitepaper by Ken Magill provided blog fodder for Laura Atkins over at Word to the Wise ​(Atkins 2013)​. Ken’s premise, with which Laura agrees, is that ESPs which start talking about the wonderful relationships they have with folks at Spamhaus or at various ISPs should cause you to be… Read More

Starting over

I recently moved this blog to a new server as I was losing access to the old server (which is a long story best told in person). For some unknown reason, the backup that I created of my site’s database didn’t include the posts. I’m still not sure why that happened, but this wasn’t noticed… Read More

Ten Business Days Doesn’t Help

I unsubscribed from a mailing list recently. When I did, I was confronted with the following message: We’re sorry to see you go. You should be aware that it could take up to ten business days to completely remove your address from our lists. That’s a pretty standard disclaimer that complies with the time limits… Read More

Why Does All of This Matter?

Sometimes, you just want to beat your head against your desk, put your head in your hands and cry, and then beat your head against the wall. I’m kind of at that point at the moment. Why? “Probably,” as Jack Handy once said about the reason why raindrops would be God’s tears, “because of something… Read More

Guest Blog: I am not a spammer – so why have I been blocked?

screenshot of an email inbox filled with spam

screenshot of an email inbox filled with spam (Photo credit: Wikipedia)

Today’s post comes from Richard Bewley. He’s a deliverability expert in ExactTarget’s London office. Since I’m at ET as well, we sometimes get the opportunity to work together and I’ve found him to be pretty solid in the advice that he gives clients and thought that you might enjoy his insight.

So, without further ado, take it away, Richard!

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The difference between triage and planning

I read an interesting post by Andrew Kordek at Trendline Interactive this morning. Its premise is that “Organizations need to do a better job at defining an inactive.”  And the fact is, he’s right. I also think that this ties into recent discussions regarding whether “best practices” are actually the best things for folks to… Read More

Why an opt-out opt-in doesn’t really work

I recently heard from some friends about Penton Media sending an email asking people to subscribe to get third-party email.  They didn’t like being required to opt-out to avoid getting email that wasn’t requested in the first place, even if there had been a warning given that the email was coming. Apparently, Spamhaus agreed with… Read More

Canada’s anti-spam law: Does it apply to me?

Lots of time and space has been dedicated to an examination of Canada’s new anti-spam law.  And we have been watching it too.  For a general overview of the law, I would suggest reading Al Iverson’s ExactTarget blog post about it. Today, though, let us consider a burning question in the eyes of marketers: “Does… Read More

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