A question came up today about whether placing unsubscribe links behind a login requirement complies with CAN-SPAM. This fairly common implementation choice deserves scrutiny from
Remember when I said that if a product is free, you’re probably the actual product?1 The Texas Attorney General just launched a lawsuit showing how
That email from your CEO announcing an international expansion changes everything about your privacy program. Suddenly, you’re not just dealing with new requirements – you’re
Most delivery problems in 2025 will not be about servers or IPs but data issues. You know, reputation issues that are caused by not getting
Most privacy notices live in the dusty corners of websites, forgotten until a lawyer or auditor comes asking questions. They’re often copied from competitors, filled
Email authentication solves a fundamental problem: proving that messages actually come from who they claim to come from. As we move into 2025, this isn’t
Recently, I spoke with a prospect, and after some discussion, we realized they didn’t need the type of ongoing consulting services that I usually provide.
Last Friday, Aug. 30, 2024, the Federal Trade Commission filed a stipulated lawsuit against Verkada, Inc.1 The FTC makes several allegations in its complaint that range
One of the most common mistakes I’ve seen in email marketing is marketers obsessing over list size — especially at the executive level. The thinking
Over the years, I’ve heard many excuses for not sending permission-based emails. One of the more creative excuses came from a sender in the EU
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