Inertia Is Not Email Marketing
The people over at AlchemyWorx put out an article today with this title: “Getting real about inactive subscribers.” About all that I can say about
The people over at AlchemyWorx put out an article today with this title: “Getting real about inactive subscribers.” About all that I can say about
Today’s is the third in a series of posts on contractual terms that clients want to try to get, but usually will be unable to
Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely
Just a few days ago, I wrote that I cannot give a guarantee that an intervention on my part will get you removed from a
Yesterday, I was talking with a potential client about engaging my services. The prospect asked for a guarantee of results with regard to a smallish
Today is the second day on some lessons email marketers can apply from learning some basic emergency medicine. Today’s lesson deals with squeaky wheels, grease,

I just finished an Emergency Medical Responder course. I’m not a paramedic, I’m not even an EMT, but I am now qualified to stop and
One of the first things I learned when I became a legal assistant is that there are rarely any pat answers. A blanket assertion is
semantics definition se·man·tics (-tiks) noun the branch of linguistics concerned with the nature, the structure, and the development and changes of the meanings of speech

An interesting question comes in today: “Is it required by law to unsubscribe feedback loop complaints received by senders?” And I call it interesting because
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