
Email
Bigger Is Rarely Better
One of the most common mistakes I’ve seen in email marketing is marketers obsessing over list size — especially at the executive level. The thinking
One of the most common mistakes I’ve seen in email marketing is marketers obsessing over list size — especially at the executive level. The thinking
Over the years, I’ve heard many excuses for not sending permission-based emails. One of the more creative excuses came from a sender in the EU
Data has become one of the most valuable assets for businesses. Protecting that data is not just a legal requirement in many places but a
What Happened: On July 17, the judge dismissed the Plaintiff’s case for lack of standing, giving the Plaintiff 21 days to amend the complaint.1 Instead