What is your conversation like with the people you communicate with? I don’t care what they really are. They could be people on Twitter, bloggers, customers/clients, or family members and friends. What is your conversation like with them?
There has to be evident value to the things we do, or we quickly get filtered. What would happen if you had a neighbor who only ever talked about work? Probably not too many dinner parties with that guy, eh?
The same holds true in email, blogging, or Twitter. If you constantly interrupt other peoples’ conversations with no other purpose than to tout your own product or service, then you’re going to find yourself filtered or blocked. Everyone knows about you and they want content, not marketing.
About the Author
Mickey Chandler is a Consultant & Attorney with over 28 years of experience in Email Deliverability & Privacy Law. He has a strong background in email authentication infrastructure (SPF, DKIM, DMARC), ISP and mailbox provider relations, anti-spam policy and compliance, CAN-SPAM and state anti-spam law gained through overseeing the Abuse & Compliance team at Salesforce Marketing Cloud, originating the ISP relations role at Informz (now part of Higher Logic), and working in the fight against spam since 1997. He holds a B.A. in Government, a B.S. in Computer Information Systems, and a J.D. from the University of Houston Law Center. He is a certified CIPP/US professional and a certified CIPM professional.
