Tag: reputation

The ISP should be the last of your concerns

Hey marketers! Listen up! I’m about to give you the dirty little secret to deliverability. You know those stupid “one simple trick” scams that you see touting weight loss or lower insurance rates? Well, unlike those scams, I have one simple trick that will absolutely improve your deliverability rates. Are you ready? FORGET ABOUT THE… Read More

Partial bulking & other warning shots

This morning, I got a question about some, but not all, of a mailing going into the bulk folder at a large ISP.  “What does it mean when they do that? What should we do?” Most folks seem to think that sending mail to the bulk folder is an “all or nothing” proposition. They know… Read More

I Can’t Give You What You Want

Yesterday, I was talking with a potential client about engaging my services. The prospect asked for a guarantee of results with regard to a smallish blocking list, and left the telephone call unhappy because I would not do that. The reason that I, and indeed ANY email delivery consultant, cannot guarantee results seems obvious to… Read More

Something that authentication can’t help

The email said, “Our last mailing had 30 complaints at AOL. Will signing with DKIM and SPF help with our reputation there?” In some ways, that is a fair question. We do talk about reputation a lot and how authentication ties into that. But, really, this is something that authentication can’t help because, for all… Read More

Private