Tag: policy

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Back to basics: Why have a policy?

It occurred to me that some people are unclear on why ESPs[1] have policies. Those people aren’t always clients. Sometimes, they’re salespeople. Sometimes, they’re even management. I suppose that sometimes, even deliverability professionals lose sight of why policies exist as they do. The Ultimate Answer The ultimate answer as to “why have a policy” is… Read More

partner

Who Drives DMARC?

Every time that someone comes up with a new way to talking about mail back channels it gets just a little more complex. First, we had SPF. That was a relatively easy thing. Add a text record to DNS that says where your mail is coming from and you’re set. You even had options to… Read More

suggest

So tell us how you REALLY feel

People will sometimes ask me why I hate the Lead Generation (lead gen) and Payday Loan industries. Ultimately, it’s because they have such deep problems that I don’t think that any self-respecting ESP should take them on as a client. This morning, I saw a┬ápress release outlining a settlement between a lead gen operation and… Read More

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