Tag: permission

Wherein Zoominfo causes spam

Zoominfo, DiscoverOrg, and Lead411 are popular lead generation sources. Every once in a while someone comes along and tries to defend the use of crowd sourced list generation services (of which ZoomInfo and Jigsaw seem to be the largest). These systems work by allowing people to download contact information for third parties in exchange for the… Read More

Guest Blog: I am not a spammer – so why have I been blocked?


screenshot of an email inbox filled with spam

screenshot of an email inbox filled with spam (Photo credit: Wikipedia)

Today’s post comes from Richard Bewley. He’s a deliverability expert in ExactTarget’s London office. Since I’m at ET as well, we sometimes get the opportunity to work together and I’ve found him to be pretty solid in the advice that he gives clients and thought that you might enjoy his insight.

So, without further ado, take it away, Richard!


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Why an opt-out opt-in doesn’t really work

I recently heard from some friends about Penton Media sending an email asking people to subscribe to get third-party email.  They didn’t like being required to opt-out to avoid getting email that wasn’t requested in the first place, even if there had been a warning given that the email was coming. Apparently, Spamhaus agreed with… Read More

An average email user responds

As I mentioned in my last post, I asked my dad to have a look at Gretchen Scheiman’s article, “Does Permission Need To Be Explicit?”. My dad is a baby boomer and I think is a relatively normal email user.  He does not know (nor does he care) how spam filters or mail servers work. … Read More

Can I Help You?

I just finished an Emergency Medical Responder course. I’m not a paramedic, I’m not even an EMT, but I am now qualified to stop and give people help until those folks show up. As I reflect on the course, I see some parallels to email marketing. Over the next few days, I’ll be talking about… Read More

The Email Marketer’s Syllogism

I get to see a number of things on a daily basis which indicate that people may not have the best ideas when it comes to understanding how engaged their subscribers are. One such example reads: There are tens of thousands of people in our database with whom we communicate and who clearly want to… Read More