Tag: Overmailing

Overwhelmed Recipients

On the twelfth¬†day of Listmas, my data showed to me overwhelmed recipients… Just about everything on our list from the 12 Days of Listmas has one result: Recipients are overwhelmed. According to The Radicati Group, Inc.’s Email Statistics Report, 2017-2021 the “average” email address should anticipate receiving 72 pieces of email per day in 2017.… Read More

“We’ve Gotta Make Our Numbers”

On the sixth day of Listmas, my client said to me “We’ve gotta make our numbers!” There’s a reason that “Black Friday” is called “Black Friday.” No, actually, there is more than one reason. According to Oxford University Press, the modern term has two origins: The shopping sense dates from the 1960s and was originally… Read More

Sending three times daily

On the third day of Listmas, my data showed to me they were sending three times daily… So, the funny thing about this one being on day three is that to be more accurate to what some folks are doing now, this should be anywhere from day 4 to day 7. For instance, here’s a… Read More