Tag: List purchase

Purchased Lists

On the second day of Listmas, my data showed to me … 2 purchased lists. Did you know that people in the email delivery space hate list purchases? We really do. It’s because we know how strongly linked permission is to customer success. I’ve spent some time in the past talking about things like permission… Read More

Are appended lists really purchased lists?

Earlier today I asked a couple of questions on Twitter: “How does one go about transferring permission?” “Why do marketers buy ‘opt-in’ lists?” The first question did not get many answers.  The consensus of those who took the time to respond was that permission might be transferred in an assets purchase. Beyond that, it would… Read More