Tag: Engagement

The ISP should be the last of your concerns

Hey marketers! Listen up! I’m about to give you the dirty little secret to deliverability. You know those stupid “one simple trick” scams that you see touting weight loss or lower insurance rates? Well, unlike those scams, I have one simple trick that will absolutely improve your deliverability rates. Are you ready? FORGET ABOUT THE… Read More

Bigger Is Not Always Better

Indianapolis Symphony Orchestra logo (Photo credit: Wikipedia) Delivery professionals have told clients for years that a bigger list is not always better.  We have been telling people that mailing people for the sake of mailing people is not a winning strategy.  We have advocated mailing to engaged subscribers while letting the deadwood disappear. For years,… Read More