Asking for the impossible: Inbox Guarantees
Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely linked with the Delivery SLA is the Inbox SLA, more commonly referred to as the Inbox Guarantee. This is a contractual term that many people try to impose upon an
Asking for the impossible: SLAs
Just a few days ago, I wrote that I cannot guarantee that my intervention will remove you from a DNSBL. Why? because I won’t agree to terms that will bind me to making someone do something. I figured I would follow that up by looking at some contractual terms that your mail consultant and/or ESP
Guest Post: Your Problems Are Bigger Than You Think
A few days ago, a delivery consultant approached me. Frustration abounded, and while this person didn’t need my assistance with anything, someone needed to vent for a few minutes. This person, whom we shall name “Gary” for this post, agreed to write up a paraphrase of the day’s frustrations. So, I’ll post that and then
I Can’t Give You What You Want
Yesterday, I was talking with a potential client about engaging my services. The prospect asked for a guarantee of results with regard to a smallish blocking list, and left the telephone call unhappy because I would not do that. The reason that I, and indeed ANY email delivery consultant, cannot guarantee results seems obvious to
The Problem Might Not Be What You Think
Today is the second day of some lessons email marketers can apply from learning basic emergency medicine. Today’s lesson deals with squeaky wheels, grease, and problem diagnosis. My sister-in-law is a nurse. She spent several years as an ER nurse and sometimes participates in emergency preparedness drills at our local hospital. Once, a few years
When is a press release an advertisement?
One of the first things I learned when I became a legal assistant is that there are rarely any pat answers. A blanket assertion is almost always wrong. (Did you see the attorney-like weasel wording there?) There has been an interesting discussion on Twitter today regarding a February Techcrunch post (and wow, is a half-month
“The recession has forced us to drop this etiquette.”
semantics definition se·man·tics (-tiks) noun the branch of linguistics concerned with the nature, the structure, and the development and changes of the meanings of speech forms, or with contextual meaning semiotics the branch of semiotics dealing with relationships of signs and symbols to the things to which they refer, or with referential meaning the relationships
The Eleventh Commandment
When you do business with a government agency, at just about any level, you surrender a certain amount of privacy. Whatever you give to the agency is likely going to be subject to so-called “sunshine” laws that go by names like “Freedom of Information” or “Freedom of Access.” Recently, some sportsmen have discovered this the hard
Settlement in Comcast v. e360Insight
I’ve got a lot of catching up to do on Spamsuite.com, but there is a new document up there tonight. It appears that there has been a settlement filed in Comcast‘s counter-claim against David Linhardt and his (multiple) email marketing (and hosting) companies. I have a bit of analysis up there at Spamsuite, but I think it’s important to