Video in email
I am asked about embedding Flash or Windows Media files in email on a fairly regular basis. I always advise against it. It never seems to deliver well and it also suffers from degradation in service. That is to say that it doesn’t seem to get where you want it as often, and when it… Read More
Bad Advice
The hallmark of bad advice is the “there are very clear guidelines” statement which appears without an actual reference to the “very clear guideline”. A great example of this is an Email Insider article entitled: “Transactional Email:” CAN-SPAM. There are very clear guidelines on how much marketing content is acceptable in a transactional email (no… Read More
Prior Business Relationships are irrelevant
When people don’t want to get permission to send mail, they usually don’t want to do other things as well. For instance, they don’t want to offer a way to unsubscribe. They want to make it easy to start and hard to stop. Unfortunately, CAN-SPAM decrees it should be easy to stop mail. And so… Read More
Sending email to wireless domains?
One question that I get asked a lot has to do with sending email to wireless domains. So, I’ll lay out the answer here for all the world to see: No unsolicited messages may be sent to a recipient on a mobile domain for any reason, period. Here’s the general rule from the FCC’s Order… Read More
The Spock Trap
I’ll admit it, I’m a policy wonk. I have a bachelor’s degree in Government. And, I read the Dipnote, the US State Department’s blog. It’s in my non-work blog feeds in Thunderbird. So, sue me. Today, John Matel writes a post titled: “Hidden Prosperity and the Banana Index in Iraq.” John Matel, Hidden Prosperity and… Read More
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