Category: Spam

So tell us how you REALLY feel

People will sometimes ask me why I hate the Lead Generation (lead gen) and Payday Loan industries. Ultimately, it’s because they have such deep problems that I don’t think that any self-respecting ESP should take them on as a client. This morning, I saw a press release outlining a settlement between a lead gen operation and… Read More

What happened to Compu-Finder?

The Canadian Radio-television and Telecommunications Commission announced today that they have issued their first penalty against someone for sending email in violation of Canada’s anti-spam law. The penalty is substantial (C$1.1 million, or roughly US$881,700 at today’s exchange rate), but isn’t anywhere near the C$40 million potential maximum penality. Still, the size of the penalty is… Read More

Don’t opt-out of spam?

  Yesterday, Laura Atkins wrote a blog post which suggests that unsubscribing from spam doesn’t result in receiving more spam. I know that this is a project that she’s been working on for at least a month, and I don’t have any reason to doubt her results. [1] Interestingly, this morning there was a new post by Brian… Read More

Wherein Zoominfo causes spam

Zoominfo, DiscoverOrg, and Lead411 are popular lead generation sources. Every once in a while someone comes along and tries to defend the use of crowd sourced list generation services (of which ZoomInfo and Jigsaw seem to be the largest). These systems work by allowing people to download contact information for third parties in exchange for the… Read More

Looking at a spam stream: The story of Jimmy Walker

I was recently asked about how to go about proving that someone was not obtaining email addresses in a direct, opt-in manner. The methodology won’t surprise you, and if you have been involved in helping problematic clients for a while, the results might not even surprise you. The “someone” at issue was a payday loaner.… Read More

You call it “Appending,” they call it “Epending,” I call it “Evil”

It’s been a long week and you’re relaxing at the local watering hole.  Someone comes over and strikes up a conversation with you and the two of you end up spending the next hour together.  Nothing happens and you are okay with that.  Perhaps they weren’t really your type, but when they asked for your… Read More

Can I Help You?

I just finished an Emergency Medical Responder course. I’m not a paramedic, I’m not even an EMT, but I am now qualified to stop and give people help until those folks show up. As I reflect on the course, I see some parallels to email marketing. Over the next few days, I’ll be talking about… Read More

“The recession has forced us to drop this etiquette.”

semantics definition se·man·tics (-tiks) noun the branch of linguistics concerned with the nature, the structure, and the development and changes of the meanings of speech forms, or with contextual meaning semiotics the branch of semiotics dealing with relationships of signs and symbols to the things to which they refer, or with referential meaning the relationships… Read More

The Eleventh Commandment

When you do business with a government agency, at just about any level, you surrender a certain amount of privacy. Whatever you give to the agency is likely going to be subject to so-called “sunshine” laws that go by names like “Freedom of Information” or “Freedom of Access.” Recently, some sportsmen have discovered this the hard… Read More

Filters are stupid

Sometimes it bears remembering that many content filters aren’t score-based, but rather string based. Because of this, you may have to more carefully craft your messages to deal with the fact that the filter cannot take context into account. And so, today I wish to share with you three different strings actually seen to have… Read More