An average email user responds
17 November 2010
As I mentioned in my last post, I asked my dad to have a look at [acp author=”Gretchen Scheiman” publisher=”MediaPost Email Insider” title=”Does Permission Need To Be Explicit?” url=”http://www.mediapost.com/publications/article/139590/” month=”November” day=”16″ year=”2010″]{author}’s article, “{title}”[/acp]. My dad is a baby boomer and I think is a relatively normal email user. He does not know (nor does…
Bigger Is Not Always Better
9 November 2010
Indianapolis Symphony Orchestra logo (Photo credit: Wikipedia) Delivery professionals have told clients for years that a bigger list is not always better. We have been telling people that mailing people for the sake of mailing people is not a winning strategy. We have advocated mailing to engaged subscribers while letting the deadwood disappear. For years,…
Somebody hasn’t read all of the CAN-SPAM Act
4 November 2010
Today’s big news appears to be a couple of lawsuits filed by Holomaxx Technologies. One was filed against Yahoo and Cisco, and the other against Microsoft and Return Path. In both, Holomaxx makes some statements that indicate it doesn’t have a firm grasp of the CAN-SPAM Act. Here’s a snippet: HOLOMAXX is therefore entitled to:…
You call it “Appending,” they call it “Epending,” I call it “Evil”
1 November 2010
It’s been a long week and you’re relaxing at the local watering hole. Someone comes over and strikes up a conversation with you and the two of you end up spending the next hour together. Nothing happens and you are okay with that. Perhaps they weren’t really your type, but when they asked for your…
Inertia Is Not Email Marketing
1 July 2010
The people over at AlchemyWorx put out an article today with this title: “Getting real about inactive subscribers.” About all that I can say about it is that it is a “feel good” article. The entire point of the post seems to be to help email marketers feel good about inertia. Why should they feel…
Asking for the Impossible: Send Rates
13 May 2010
Today’s is the third in a series of posts on contractual terms that clients want to try to get, but usually will be unable to get due to the harsh impact of reality. Thus far, we have considered [acp author=”Mickey Chandler” id=”Chandler-02″ media=”blog” url=”http://www.spamtacular.com/2010/05/11/asking-for-the-impossible-slas/” title=”Asking for the impossible: SLAs” year=”2010″ month=”May” day=”11″]Delivery Service Level Agreements[/acp]…
Asking for the impossible: Inbox Guarantees
12 May 2010
Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely linked with the Delivery SLA is the Inbox SLA, more commonly referred to as the Inbox Guarantee. This is a contractual term that many people try to impose upon an…
Asking for the impossible: SLAs
11 May 2010
Just a few days ago, I wrote that I cannot give a guarantee that an intervention on my part will get you removed from a DNSBL. Why? Because I won’t agree to terms that will bind me to making someone use do something. I figured that I would follow that up by looking at some…
Guest Post: Your Problems Are Bigger Than You Think
6 May 2010
A few days ago, I was approached by a delivery consultant. Frustration abounded, and while this person didn’t need my assistance with anything, there was a need for someone to vent at for a few minutes. This person, whom we shall name “Gary” for the purposes of this post, agreed to write up a paraphrase…
I Can’t Give You What You Want
4 May 2010
Yesterday, I was talking with a potential client about engaging my services. The prospect asked for a guarantee of results with regard to a smallish blocking list, and left the telephone call unhappy because I would not do that. The reason that I, and indeed ANY email delivery consultant, cannot guarantee results seems obvious to…