Image via Wikipedia I just finished an Emergency Medical Responder course. I’m not a paramedic, I’m not even an EMT, but I am now qualified to stop and give people help until those folks show up. As I reflect on the course, I see some parallels to email marketing. Over the next few days, I’ll [...]
What does it take to get someone to understand that emailing is about accuracy and permission? ZoomInfo appears not to get this. Well, I actually think that they do get it, but they just don’t care about it. Getting permission before emailing is bad for business at least as far as I can see that [...]