opt out
Are appended lists really purchased lists?
Image via Wikipedia Earlier today I asked a couple of questions on Twitter: “How does one go about transferring permission?” “Why do marketers buy ‘opt-in’ lists?” The first question did not get many answers. The consensus of those who took the time to respond was that permission might be transferred in an assets purchase. Beyond [...]
Pre-Existing Business Relationships Don’t Matter
Image by Getty Images via Daylife I was reading the Terms of Service for an ESP today. Under the section entitled “Affirmative Consent” we read: Clients may only use [the ESP] to send email to individuals who have either provided affirmative consent through an “opt-in” process that they want to receive the type of email [...]
When is a press release an advertisement?
Image via Wikipedia One of the first things I learned when I became a legal assistant is that there are rarely any pat answers. A blanket assertion is almost always wrong. (Did you see the attorney-like weasel wording there?) There has been an interesting discussion on Twitter today regarding a February Techcrunch post (and wow [...]
Fun new FUSSP
If you didn’t already know it, FUSSP stands for “Final and Ultimate Solution to the Spam Problem”. And now Mark Mumma, made famous in the Mummagraphics v. Omega World Travel, Inc. case, has reinvented the wheel with his new website: http://optout1.com/. That’s right, kiddies, it’s a global, domain-wide opt out site! And yes, this really [...]
