Bad Advice
20 October 2008
The hallmark of bad advice is the “there are very clear guidelines” statement which appears without an actual reference to the “very clear guideline”. A great example of this is an Email Insider article entitled: “Transactional Email:” CAN-SPAM. There are very clear guidelines on how much marketing content is acceptable in a transactional email (no…
Prior Business Relationships are irrelevant
7 October 2008
When people don’t want to get permission to send mail, they usually don’t want to do other things as well. For instance, they don’t want to offer a way to unsubscribe. They want to make it easy to start and hard to stop. Unfortunately, CAN-SPAM decrees it should be easy to stop mail. And so…