Tag: triage

The difference between triage and planning

I read an interesting post by Andrew Kordek at Trendline Interactive this morning. Its premise is that “Organizations need to do a better job at defining an inactive.”  And the fact is, he’s right. I also think that this ties into recent discussions regarding whether “best practices” are actually the best things for folks to… Read More

The Problem Might Not Be What You Think

Today is the second day on some lessons email marketers can apply from learning some basic emergency medicine. Today’s lesson deals with squeaky wheels, grease, and problem diagnosis. My sister-in-law is a nurse. She spent several years as a ER nurse and sometimes takes part in emergency preparedness drills at our local hospital. Once, a… Read More

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