Day: January 4, 2017

Back to basics: Why have a policy?

It occurred to me that some people are unclear on why ESPs[acp footnote]Email Service Provider[/acp] have policies. Those people aren’t always clients. Sometimes, they’re salespeople. Sometimes, they’re even management. I suppose that sometimes, even deliverability professionals lose sight of why policies exist as they do. The Ultimate Answer The ultimate answer as to “why have… Read More