Day: January 4, 2017

Back to basics: Why have a policy?

It occurred to me that some people are unclear on why ESPs[1] have policies. Those people aren’t always clients. Sometimes, they’re salespeople. Sometimes, they’re even management. I suppose that sometimes, even deliverability professionals lose sight of why policies exist as they do. The Ultimate Answer The ultimate answer as to “why have a policy” is… Read More

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